Consumer behavior roots

  • What causes consumer Behaviour?

    A large number of factors influence our behaviour.
    Kotler and Armstrong (2008) classify these as: Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept).

  • What is consumer behavior its roots in various disciplines?

    The study of consumer behavior field draws its findings from a number of disciplines, viz. anthropology, sociology, social psychology, marketing research, and economics..


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