What are the problems faced by Royal Enfield?
The consumers even complained about the malfunctioning of the Enfield, like engine seizures, oil leakage, breaking of accelerators, tearing of clutch cables, electric failures etc.
Then the problem child, Royal Enfield was adopted by Siddhartha Lal, but he was not alone in the game..
What is the brand perception of Royal Enfield?
Out of the total 106 respondents nearly half of them perceive offerings of Royal Enfield as premium bikes which up to some extent can be considered as favourable to a brand.
Speedsters also like it for its performance so this caters a large market which is youth.
Hence, achieving its target market..
What is the consumer buying Behaviour of Royal Enfield?
The buying behaviour is governed predominantly by the need of power and respect for the iconic brand.
Most of the customers are attracted to the new release of classic 350, continental GT and interceptor.
It is found that the Customers are very loyal to Royal Enfield bikes..
Why do people like Royal Enfield bikes?
1.
A symbol of pride As it is one of the earliest motorcycles in India, kids grew up wanting one and elders always needed one to go for long tours.
Riding an Enfield itself doubles up the respect and no other Indian bike returns with ear pleasing “Dug Dug” sound that makes it a pride symbol amongst the youth..
- Out of the total 106 respondents nearly half of them perceive offerings of Royal Enfield as premium bikes which up to some extent can be considered as favourable to a brand.
Speedsters also like it for its performance so this caters a large market which is youth.
Hence, achieving its target market. - Sales of Royal Enfield shot up from 25,000 in 2005 to 469,741 in 2012 to 846,000 in 2018 in India, and the company reported 82 percent growth in Europe in 2019.
- The consumers even complained about the malfunctioning of the Enfield, like engine seizures, oil leakage, breaking of accelerators, tearing of clutch cables, electric failures etc.
Then the problem child, Royal Enfield was adopted by Siddhartha Lal, but he was not alone in the game.
