Consumer behaviour points

Factors influencing consumer behaviour with examples

In this article, we will explore the five major consumer buying roles: the Initiator, Influencer, Decider, Buyer, and User, and how they advise your marketing strategy.
The Initiator is the individual who first suggests the idea of making a purchase..

What are the factors that influence consumer behavior

Consumer s buyer behaviour is influenced by four major factors: .

1. Cultural,
2. Social,
3. Personal,
4. Psychological.
These factors cause consumers to develop product and brand preferences.

What are the points of consumer behavior?

Consumer behavior is the actions and decisions that people or households make when they choose, buy, use, and dispose of a product or service.
Many psychological, sociological, and cultural elements play a role in how consumers engage with the market..