Consumer behavior local search

How do consumers search?
Just over half of consumers say they use their phone most often when looking up questions online.
But, similarly to social search preferences, mobile-first search habits become even more drastic in younger generations..
What is a search behavior?
All actions of a user to satisfy the search intent.
In the online sphere, the search behavior primarily refers to the use of search engines.
An Overview of Search Engine Advertising Research..
What is ongoing search consumer behavior?
Consumers who conduct ongoing search mostly are the people that interested in the product class and they acquire product expertise through their pleasurable searching..
An external search is conducted when a person who has no prior knowledge about a product seeks information from personal sources (e.g. word of mouth from friends/family) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources (e.g. sales persons, advertising).
Just over half of consumers say they use their phone most often when looking up questions online.
But, similarly to social search preferences, mobile-first search habits become even more drastic in younger generations.

Every day, people search for things nearby by conducting local searches. These are searches aimed at finding things near where they happen to be.

Local consumer search behavior is fickle and fleeting. It's largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences.

This study explored consumers' local search behavior in 9 verticals: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and

How do consumers search for local information?

EXECUTIVE SUMMARY Consumers search with their location and proximity in mind ● 4 in 5 consumers use search engines to find local information

● They search on smartphone and computer/tablet for: store address, business hours, product availability and directions

What are the 9 consumer search behaviors?

Russell-Rose and Marki describe nine consumer search behaviors related to retail, and of these, online merchants would be wise to understand at least the most basic forms, including “locate,” “verify,” “monitor,” “compare,” and “explore

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What is Google doing to measure consumers' local search behavior?

Google partnered with Ipsos MediaCT and Purchased®on two custom studies to uncover consumers’ local search behavior across smartphone and computer/tablet

This study explored consumers’ local search behavior in 9 verticals: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel

Mobile local search is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices.
Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information.
Mobile local search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters.
These parameters are evolving.
Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher's past, current, and future location.
These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.

Consumer behavior local search

How do consumers search?

What is a search behavior?

What is ongoing search consumer behavior?

How do consumers search for local information?

What are the 9 consumer search behaviors?

What is Google doing to measure consumers' local search behavior?