Consumer products data

  • How do consumers research products?

    The top ways consumers find new products in 2023
    Search engines (31%) Ads seen on TV (30%) Word-of-mouth recommendations from friends or family members (27%) Ads seen on social media (27%).

  • How do you find consumer data?

    How to collect customer data

    1. Surveys
    2. Email newsletters
    3. Blog subscriptions
    4. Chatbots
    5. Customer transaction and purchase history
    6. Social media
    7. Website tracking tools
    8. Customer relationship management (CRM) software

  • How is consumer data used?

    Companies use this information to target relevant advertisements, offers and other products and services to consumers, as well as provide them with a personalized experience based on individual preferences..

  • What is the meaning of consumer products?

    What are Consumer Products? Consumer products, also referred to as final goods, are products that are bought by individuals or households for personal use.
    In other words, consumer products are goods that are bought for consumption by the average consumer..

  • Consumers are discovering products and their features through a variety of channels and maintain the same preferences as they did in 2022: surfing the web, retail stores, then social media and television ads.
78% of consumers spend more time researching a brand or product online than researching in a store. More retail data on Think with Google.
Jun 14, 2023The Consumer Product Information Database (CPID) contains health effects information for products used in the home and in some commercial/ 

What are consumer goods?

Consumer goods are products which are intended for everyday private consumption

They cover a large product portfolio including food and non-food categories

They can be further classified into fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG)

What is the global state of the consumer tracker?

There are few sources for data-driven insights to help consumer businesses understand and navigate these fast-changing times

But the Global State of the Consumer Tracker makes it easy for you to access consistent, high-quality data on consumer sentiment and behavior in retail, consumer products, automotive, and travel

Why is consumer data important?

These insights help to develop new products and services, as well as to personalize advertising and marketing (the total global value of digital advertising is now estimated at $300 billion)

Consumer data are clearly transforming business, and companies are responsible for managing the data they collect


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