Consumer products licensing

How do you get product Licence?
Typically, a company will approach another company that owns the desired product or intellectual property and request a licensing agreement.
The owner of the property (licensor) will then agree to grant the license to the company (licensee) in exchange for a fee and/or royalties (percentage of sales)..
How does licensing work for brands?
When you license your brand, you grant the rights to a licensing partner who can manufacture, market and sell products bearing your brand name.
You'll collect royalties from the arrangement and, oftentimes, an advance of those royalties in exchange for letting the licensee use your brand..
There are two components to licensing; the licensor (the entity licensing their brand) and the licensee (the entity paying for the rights to a brand).
Brand owners lease a trademarked or copyrighted entity (known as a property or intellectual property) for use in conjunction with a product, service, or promotion.
When you license your brand, you grant the rights to a licensing partner who can manufacture, market and sell products bearing your brand name.
You'll collect royalties from the arrangement and, oftentimes, an advance of those royalties in exchange for letting the licensee use your brand.

Brand Licensing: Brand licensing is a widely utilized arrangement in the consumer goods, fashion, and apparel industries. It allows companies to extend their brand equity by granting permission to third parties to use their established brand names, logos, or trademarks on related products.

It allows companies to extend their brand equity by granting permission to third parties to use their established brand names, logos, or trademarks on related products. For example, a popular sportswear brand may license its logo to a footwear manufacturer to create branded sneakers.

Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.

What if you don't have a product that manufacturers want to license?

Not producing a product that manufacturers want to license

Not every product is ideal for licensing

Fewer than 10 percent of inventors successfully license their products

A licensing deal can require extensive negotiating and effort

What is brand licensing?

Brand Licensing is a way for brand owners to increase their current fan base and move into new business categories without major investment in new manufacturing processes Whether you are a retailer, manufacturer or an IP owner, licensing helps bring brands and products together and ultimately to fans and consumers in new and innovative ways

What is product licensing?

Product licensing is a streamlined way to turn an idea into a product that's ready for sale

Here's how to license a product: Come up with a great idea

Protect your intellectual property through the United States Patent and Trademark Office (USPTO)

License a company to manufacture and distribute your product

Collect royalties

Consumer products licensing

How do you get product Licence?

How does licensing work for brands?

What if you don't have a product that manufacturers want to license?

What is brand licensing?

What is product licensing?