Deceptive Pricing
Another common false advertising scheme involves hidden feesor surcharges, which can cause the final price paid by a consumer to be substantially … Deceptive Measurements Or Quantities
Advertisers might mislead consumers by using a different standard of measurement, making a product seem larger or smaller than it actually is. Food … Deceptive Comparisons
Comparing one’s product to a competitor’s product is inherently tricky, and advertisers may deceive consumers by focusing on attributes where their produc… Deceptive Guarantee Or Warranty
Businesses may offer a guarantee or warranty for their services that does not specify a remedy and then decline to provide any relief to consumers… Regulations of False Advertising
The federal Lanham Act allows civil lawsuits for false advertising that “misrepresents the nature, characteristics, qualities, or geographic origin” of goods or s… ×The federal Lanham Act allows civil lawsuits for false advertising that “misrepresents the nature, characteristics, qualities, or geographic origin” of goods or services. The FTC also enforces false advertising laws on behalf of consumers. No publisher, radio-broadcast licensee, or agency or medium for the dissemination of advertising, except the manufacturer, packer, distributor, or seller of the commodity to which the false advertisement relates, shall be liable under this section by reason of the dissemination by him of any false advertisement.,The federal
Lanham Act allows civil lawsuits for false advertising that “misrepresents the nature, characteristics, qualities, or geographic origin” of goods or services. 15 U.S.C. § 1125 (a). The FTC also enforces false advertising laws on behalf of consumers.
No publisher, radio-broadcast licensee, or agency or medium for the dissemination of advertising, except the manufacturer, packer, distributor, or seller of the commodity to which the false advertisement relates, shall be liable under this section by reason of the dissemination by him of any false advertisement, unless he has refused, on the request of the Commission, to furnish the Commission the name and post-office address...