Cross cultural business communication pdf

  • What is the meaning of cross-cultural business communication?

    Cross-cultural communication can be defined as a dialogue or any kind of interaction (both verbal and non-verbal) between people of different nationalities.
    Applied to a business-oriented context, cross-cultural communication refers to how well people from different cultures interact in a business environment..

In the present era, when global business activities are indispensable, working with colleagues and/or clients from different cultures is common place.
The Association for Business Communication (ABC) is a learned society for the field of business communication.
The organization is interdisciplinary, with members belonging to academic fields such as management, marketing, English, foreign languages, speech, communication, linguistics, and information systems.
Additionally the organization brings together university academicians, business practitioners, and business consultants.

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