Why cross cultural communication is important in business

  • Both culture and communication impact the way businesses operate and how business deals are handled.
    It is important to learn the culture and customs of those from a different culture than you to be able to do good business.
    People will want to understand these things in order for things to go smoothly.
Cross-cultural interactions help to develop some important interpersonal skills. Working with people from other cultures develops empathy, acceptance and tolerance. It empowers people to be more open-minded to others' ideas, talents and experiences.

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