Media culture and globalization
The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders.
How does media influence cultural globalization?
The media have a significant impact on cultural globalization in two ways that are mutually interdependent: first, they facilitate the widespread transnational transmission of cultural products, and second, they aid in the establishment of communication networks and social structures (Matos, 2012)
Why do we need global media?
Global media, by their very nature, encourage the reorganization of cultural and social networks; and help the construction of new communities in the same way that traditional media have aided the formation of national communities
Definition of Media Globalization (noun) The integration of media sources and outlets to facilitate the exchange of ideas cross-culturally. Media Globalization PronunciationWhat is Media Globalization 1. The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.Media globalization refers to all the different ways in which globalization has led to the creation of a new and unique media system characterised by access to media information by diverse peoples on a global scale. The media sector has been claimed to be an area where globalisation has had the greatest impact. Media systems ...Media globalization shall be defined as the phenomenon of expanding multinational corporate media investment, resulting in the emergence of a global oligarchy of first tier corporations, which own and operate a variety of mass media content and distribution technologies including: television, radio, film, music, ...The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders. As discussed above, the low marginal costs of media mean that reaching a wider market creates much larger profit margins for media companies. Because information is not a physical ...
