Customer relationship management concepts and technologies by francis buttle

  • What is customer relationship management concept theory?

    The primary goal of CRM systems is integration and automation of sales, marketing, and customer support.
    Therefore, these systems typically have a dashboard that gives an overall view of the three functions on a single customer view, a single page for each customer that a company may have..

  • The basic function of CRM technology is gathering and storing data.
    More sophisticated software also enables data analysis, providing insights to help grow customer satisfaction.
    CRM technology helps you consolidate, unify, and centralise all the important customer information and company data in one place.

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