Customer relationship management kumar

  • How can you manage customer relationships?

    15 Tips for Effective Customer Relationship Management

    1. Stay in touch.
      2. Make customer communications timely and relevant.
    2. Build a partnership
    3. Take your time
    4. Understand expectations
    5. Promise only what you can deliver
    6. Seek feedback
    7. Be responsive
    8. Be consistent

  • Here's a 6-step process that will teach you how to set up a CRM system:

    1. Map your customer journey
    2. Define your business and sales processes
    3. Create custom fields, stages, and pipelines
    4. Migrate your customer information
    5. Integrate your tools and automate manual processes
    6. Add users and set permissions
  • According to Kotler: Customer Relationship Management (CRM) is the process of carefully managing detailed information about individual customers and all customer “touch points” to maximize customer loyalty.
$49.99 In stockThis book helps readers obtain a comprehensive grasp of CRM strategy, concepts, tools, and all the necessary steps in managing customer relations.Table of contentsAbout this bookReviews
According to Kumar and Reinartz (2012) "Customer Relationship Management (CRM) is the practice of analyzing and utilizing marketing databases and leveraging communication technologies to determine corporate practices and methods that will maximize the lifetime value of each individual customer to the firm.

Is Customer Relationship Management a technology or a strategy?

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey

The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years

Who is V Kumar?

Dr

V Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD

Program in Marketing at the J

Mack Robinson School of Business, Georgia State University

He holds a Ph D from the University of Texas at Austin

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