Customer relationship management pdf notes for dfccil

Based on place 1. Local 2. National 3. International Based on time 1. Very short period market 2. Short period market 3. Long-period market 4

Marketing is the process in which a set of institutions, individuals, or organizations communicate and deliver value to customers, clients, partners

What are the key features of the book CRM?

Key features of the book • The book provides a helicopter view, an overview, of the domain of CRM

As an impartial review of the field, it is not tied to any particular perspective on CRM

Indeed, the book identifies a number of holistic models that provide different and competing overviews of CRM

Its primary objective is to create, maintain, and improve the customer base through a long-term and satisfying relationship

It includes Partner Relationship Management and Customer Relationship Management (CRM)

In Relationship Management, the seller continuously impresses the customers through its services and builds great loyalty