Customer relationship management focuses on quizlet

  • What is customer relationship management based on quizlet?

    Customer relationship management (CRM) (CRM) is a system for managing a company's interactions with current and future customers.
    It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support..

  • The main goals of CRM are to attract new customers, retain current customers, and entice former customers to return to the organization as well as reduce marketing costs and lower the cost of providing customer service.
    All businesses need to attract customers and increase profits to stay competitive, even hospitals.
Customer relationship management. Focuses on using information about the customer to create marketing strategies that develop and sustain desirable customer relationships. Achieving the full profit potential of each customer relationship should be the fundamental goal of every marketing strategy.

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