Books about customer relationship management

  • "In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book.
The Best CRM Books You Should Be Reading
  • Cracking the CRM Code: How to Prevent Failures in Buying, Implementing, and Using CRM.
  • CRM For Dummies.
  • Customer Relationship Management: The Foundation of Contemporary Marketing Strategy.
  • Data Mining Techniques in CRM: Inside Customer Segmentation.
CUSTOMER RELATIONSHIP MANAGEMENT: A Business Guide to Customer Relationship Management, Discovering Techniques for Attracting and Retaining Customers.

The Best CRM Books You Should Be Reading

  • The Art of CRM: Proven strategies for modern customer relationship management ...
  • Cracking the CRM Code: How to Prevent Failures in Buying, Implementing, and Using CRM ...
  • CRM For Dummies ...
  • Customer Relationship Management: The Foundation of Contemporary Marketing Strategy ...
  • Data Mining Techniques in CRM: Inside Customer Segmentation ...

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