Customer relationship management v. kumar

  • What is CRM by Philip Kotler?

    According to Kotler: Customer Relationship Management (CRM) is the process of carefully managing detailed information about individual customers and all customer “touch points” to maximize customer loyalty..

  • So PRM systems are essentially an extension of your CRM system but designed for partners to log in and share and receive information to help sell your products.
    Build for direct sales - where a company sells its own offerings.

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Customer relationship management case study pdf