Factors affecting customer relationship management

  • What are the factors affecting client relationship?

    The five factors affecting client retention are client satisfaction, client delight, client switching costs, client relationships, and client service standards.
    Client satisfaction – Unsatisfied clients either leave the practice or buy fewer services than satisfied clients..

  • Accordingly, five factors were generated including interactive management, customers prospecting, customer surveying, responsiveness to customers, and partnerships respectively.
  • An example of this approach is the work of (Roh et al 2005), in which the researcher identified the following factors as requirements for CRM success: process fit, customer information quality, system support, efficiency, customer satisfaction, and profitability.
  • First and foremost: the human factor.
    Adopting a new CRM requires personnel to maintain it, resource planning, and most importantly, user training.
    Cooperation of senior leadership and company departments is critical for success.
The four factors such as 'communication facilitations', 'basic amenities facilitations', 'service and support facilitations' and 'deliverables facilitations' is identified and discussed as a key factor affecting the customer relationship management (CRM).

Which factors influence CRM success?

Results have indicated that the success of CRM is highly influenced through “information technology use”, also “customer orientation”, “organizational capability”, and “customer knowledge management” are related to CRM success.
Finally, along with the future research avenues and limitations, study implications and findings are discussed. 1.


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