Customer relationship management reflection paper

It is a system that almost every company uses to manage a company's interactions with future and current customers. Everyone who has ever gone shopping has

Is CRM a good tool to manage customer relationships?

This proposal to study the reality of CRM through scientific research seeks to effectively demonstrate that CRM is one of the most powerful modern tools to manage the business reality of customer relationships.
It emerged in the 1970s as a technological solution for companies to automate the management of the internal sales force ( Buttle, 2004 ).

What is Customer Relationship Management & how does it Impact Entrepreneurship?

Customer relationship management (CRM) has proved to be both a highly influential business management strategy and a powerful business management technology solution, with a particularly relevant impact in the area of entrepreneurship.

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