Lego customer relationship management

How does LEGO build relationships with customers?
Creating a system that allowed their customers to be part of their content ecosystem, LEGO ensured that their customers played an active role in their creation process early on, and that their expectations were met in the long run as well..
How does LEGO build relationships with customers?
Creating a system that allowed their customers to be part of their content ecosystem, LEGO ensured that their customers played an active role in their creation process early on, and that their expectations were met in the long run as well._{May 10, 2023}.
How does LEGO create strong customer loyalty?
And one of the easiest customer retention strategies any business can implement is a loyalty program.
This is how LEGO does it well: The LEGO VIP enables LEGO customers and fans to receive exclusive perks such as early access to exclusive sets, gifts and discounts, and get the latest news in the VIP newsletter..
How does LEGO incorporate the designs of their customers?
LEGO always encourages customers to get creative and share their ideas with the brand.
A live example of that is the LEGO Ideas platform, where people submit their designs for new LEGO sets, which the company then votes on to decide if they should be made into an official set._{Dec 8, 2021}.
Key marketing strategy #3: Social media/content marketing strategy.
While LEGO is already a well-known brand, its popularity on Facebook, Instagram, and YouTube highlight the effectiveness of using social media channels to engage with customers.
LEGO's marketing strategy exemplifies the power of storytelling to evoke emotions and build strong brand connections.
By crafting narratives that tap into universal human experiences and values, LEGO created a world of imagination and creativity that resonated with consumers of all ages.
Through initiatives like LEGO Ideas and social media campaigns, LEGO invites fans to submit their own designs, showcasing their creativity and engagement.
This strategy not only fosters a sense of ownership and community but also serves as a valuable source of inspiration and product development.

Jul 12, 2021LEGO has nurtured a customer community that is both a source of fast growing revenues, and of innovation and organisational renewal.

Lego Learns Its Own Lessons

Just as a LEGO set consists of repurposable elements, so, if you look at them the right way, do businesses

Bringing Customers Inside

Most companies talk a good game about being customer-centric, but even the best ones perform patchily. Sure their sales and marketing

Questions to Consider with Your Team

How much can other businesses learn from LEGO’s efforts to bring customers inside? Here are some questions to consider. 1. Do our customers know each other

How can Lego bring customers inside?

Making the effort to bring customers inside can inform innovation, build brand loyalty and encourage repeat business

Let’s catalogue a few ways LEGO has brought customers inside, starting with some common “industry best practice” examples, but then going to far greater and more differentiating extremes

Customer feedback and testing

Why is Lego a good company?

As Lego management became more aware of the adult user communities, it realized that at least some of their ideas would be interesting to the core target market

Through trial and error, Lego has developed an understanding of what it takes to build and maintain profitable and mutually beneficial collaborations with users

Why is Lego partnering with adults?

For the adult fans, collaborations have allowed them to influence Lego’s business decisions and encourage the company to develop products targeting teens and adults

In some cases, Lego has decided to back businesses that produce products related to its own

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