Customer relationship management concepts and technologies von francis buttle

How are they integrated with the rest of our business model.
Steve Blank’s philosophy for Customer Relationships centers around this funnel which represents the idea of getting or acquiring new customers, keeping them, and growing their value to the business.

Pub.
Location London This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

COPY ABSTRACT Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.
Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development.