Decision making variety seeking

  • What causes variety-seeking behavior?

    Variety-seeking buying behaviour occurs when the consumer is not involved with the purchase, yet there are significant brand differences.
    In this case, the cost of switching products is low, and so the consumer may, perhaps simply out of boredom, move from one brand to another.….

  • What is an example of a variety-seeking behavior?

    Let's say that you're in a supermarket searching for a bag of potato chips.
    With variety-seeking buyer behavior, you (as the consumer) have little involvement with the purchase, because there are typically multiple options, as there are a significant number of potato chips to select from.Jan 6, 2022.

  • What is an example of variety-seeking?

    Variety seeking behavior
    In this case, a customer switches among brands for the sake of variety or curiosity, not dissatisfaction, demonstrating a low level of involvement.
    For example, they may buy soap without putting much thought into it.
    Next time, they will choose another brand to change the scent..

  • What is the meaning of variety-seeking?

    Variety seeking or variety-seeking buying behavior describes a consumer's desire to search for alternative products even if she or he is satisfied with a current product..

  • What is the process of variety-seeking?

    Variety-seeking behavior in consumption refers to individuals switching among products, categories, or brands to avoid the decreasing utility due to repeat purchases or consumption of the same products (Ratner et al., 1999).Jun 6, 2022.

  • Variety seeking refers to the choice of an alternative in order to experience diversity or variety in consumption over time.
    For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different.[1]
  • Variety-seeking buying behaviour occurs when the consumer is not involved with the purchase, yet there are significant brand differences.
    In this case, the cost of switching products is low, and so the consumer may, perhaps simply out of boredom, move from one brand to another.…
Variety-seeking is a popular decision-making strategy in the lives of consumers, and various factors influence it. Variety-seeking buying behavior is described as the tendency of buying in customers who do not have high involvement with a particular product when there is a significant perceived brand difference.

Does Variety-seeking behavior help consumers cope with sudden threats?

These threats may decrease consumers’ perceived personal control ( Burger et al., 2011) and ontological security ( Banham, 2020 ).
As an “adaptive” response, the variety-seeking behavior may help consumers largely cope with sudden threats ( Min and Schwarz, 2021 ).
Future research should further explore this question.

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How can we measure variety-seeking behavior in sales?

Researchers can increase their use of field experiments in future studies and explore more diverse and abundant physiological and behavioral data in real sales scenes to measure variety-seeking behavior in consumption.

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Is variety-seeking a common choice strategy?

This tendency shows that variety-seeking is common among consumers making product purchase decisions ( McAlister, 1982) and a common choice strategy ( Drolet and He, 2010 ).
Research on variety-seeking behaviors has a long history.

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What is the difference between variety seeking and novelty seeking behavior?

Variety seeking behavior often causes an individual to acquire knowledge or develop interest in new and unfamiliar products (Price and Ridgway 1982 ).
Novelty seeking behavior may arise out of consumers’ dissatisfaction with product attributes (Jeuland 1978; McAlister and Pessemier 1982 ).

Theory in psychology

Help-seeking theory postulates that people follow a series of predictable steps to seek help for their inadequacies, it is a series of well-ordered and purposeful cognitive and behavioral steps, each leading to specific types of solutions.

Personality trait

In psychology, novelty seeking (NS) is a personality trait associated with exploratory activity in response to novel stimulation, impulsive decision making, extravagance in approach to reward cues, quick loss of temper, and avoidance of frustration.
That is, Novelty seeking refers to the tendency to pursue new experiences with intense emotional sensations.
It is a multifaceted behavioral construct that includes thrill seeking, novelty preference, risk taking, harm avoidance, and reward dependence.
The novelty-seeking trait is considered a heritable tendency of individuals to take risks for the purpose of achieving stimulation and seeking new environments and situations that make their experiences more intense.
This trait has been associated with the level of motive and excitement in response to novelty.
Persons with high levels of novelty seeking have been described as more impulsive and disorderly than low novelty seekers and have a higher propensity to get involved in risky activities, such as starting to misuse drugs, engaging in risky sexual activities, and suffering accidental injuries.
It is measured in the Tridimensional Personality Questionnaire as well as the later version Temperament and Character Inventory and is considered one of the temperament dimensions of personality.
Like the other temperament dimensions, it has been found to be highly heritable.
Another related term, Variety seeking or variety-seeking buying behavior describes a consumer's desire to search for alternative products even if she or he is satisfied with a current product.
For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different.
High NS has been suggested to be related to low dopaminergic activity.

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