Consumer decision making process

  • What are the 5 stages of the consumer decision making process?

    Consumer decision making process represents a problem-solving approach and involves the following five stages – need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour. 1.
    Identification of the Need for the Product or Service 2.
    Problem Recognition 3..

The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

How can businesses improve the consumer decision making process?

Understanding the consumer decision making process is important to any business, but eCommerce businesses have a unique opportunity to optimize it.
Because online shoppers generate so much more datathan those in brick-and-mortar stores, online retailers can use that data to implement conversion strategies for every stage of the process.


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