Demographics describe who your target customers are in terms of categories like their age, gender, employment status, life stage, family structure, religion and income. Here are a few examples of demographic descriptions of your target market: College students with a part-time job.
Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.
Why Is Demographic Segmentation in Marketing So Important?
Demographic segmentation is used for targeting specific audiences Demographic Segmentation Variables and Examples
1. Age
Age is the most basic variable of them all Get Personal with Your Campaigns
You can’t please all consumers, but you can divide the larger market into unique demographic segments and then cater to each one’s needs individually A target demographic is one of the components of a target market profile and lists the measurable characteristics of your audience using which you can identify them. For example, it could show that
60% of your audience has an annual income of $100K-150K.
Demographics help define and create
target markets. Using the previous
example, that 32-year-old woman may represent a group highly likely to purchase a makeup company's new line. They can create a
target market using those
demographics, such as single women between the ages of 18 and 35 who make between $50,000 and $80,000 annually.
Here are three examples of demographics that can describe a target market:
- Secondary school pupils who are interested in running
- Women aged 50 to 60 who are considering investment opportunities
A sample target market profile focusing on demographics might read, "
Male teens with parents who are college-educated and have incomes above $50,000." As a second example, you could write, "Married women with children who live in households with an income of less than $40,000."
Here are a few examples of demographic descriptions of your target market:
- College students with a part-time job
- Women ages 40–50 who are employed full time with a yearly income of at least $60,000
- Retired men who are married without children