variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level; demographic characteristics are commonly used as a basis for market segmentation.
See: Demographic Segmentation..
Demographic data can come in many forms, but most often describes the distribution of characteristics found in populations such as age, sex/gender, marital status, household structure, income, wealth, education, religion, and so on - and to see how these are changing over time..
'The fathers of demographic thought' describes the diverse theorists who founded and developed the study of demography.
It begins with Graunt and then outlines the input of Sir William Petty (1623–87), Edmund Halley (1656–1742), Richard Price (1723–91), and Thomas Malthus (1766–1834)..
It is, however, generally accepted that demography originated in the middle of the 17th century with the English statistician, John Graunt, as its founder..
“Demo-” comes the Greek root word demos meaning “people,” and “-graphic” means description or drawing
Demographic characteristicsdescribe the outward characteristics of the audience
This textbook will discuss eleven of them below, although you might see longer or shorter lists in other sources
Some of them are obvious and some not as much
