Demographic laggards

What does laggards mean in marketing?
Laggards is an Anglo-Saxon term commonly used in marketing to refer to those consumers who are late adopters of a product.
These consumers are characterised by being reserved when it comes to the acceptance and implementation of certain products, especially technological ones..
What is laggards in business?
Laggards is an Anglo-Saxon term commonly used in marketing to refer to those consumers who are late adopters of a product.
These consumers are characterised by being reserved when it comes to the acceptance and implementation of certain products, especially technological ones..
What is the Laggard population?
Laggards are the last people in a population to adopt a new system or product.
They belong to approximately sixteen percent of the population in the Diffusion of Innovations Theory..
What is the Laggard population?
Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available.
The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population..
Who are the Laggards?
Laggards are traditionalists and the last to adopt an innovation.
Possessing almost no opinion leadership, laggards are localite to the point of being isolates compared to the other adopter categories.
They are fixated on the past, and all decisions must be made in terms of previous generations..
The demographic development, fundamental changes in social structures, as well as increase of consumers' income in many parts of the world result in a profound change in consumer purchasing behavior.
those in a community who are slowest to adopt a new product.
See: Diffusion of Innovation Early Adopters Early Majority Innovators Late Majority.

Jun 8, 2023The country's demographic statistics present an alarming picture. Fertility rates are estimated at 3.6 children per woman, a number that has not

Laggards (16%) – Individuals in this category are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents and tend to be advanced in age.

Laggards typically tend to be focused on “traditions”, likely to have lowest social status, lowest financial fluidity, be oldest of all other adopters, in contact with only family and close friends, very little to no opinion leadership.

Island in the Palmer Archipelago, Antarctica

Laggard Island is a rocky island lying 3.7 km (2 nmi) southeast of Bonaparte Point, off the southwest coast of Anvers Island in the Palmer Archipelago.
Laggard Island was named by the United Kingdom Antarctic Place-names Committee (UK-APC) following a 1955 survey by the Falkland Islands Dependencies Survey (FIDS).
The name arose from the island's position on the eastern fringe of the islands in the vicinity of Arthur Harbor.

Demographic laggards

What does laggards mean in marketing?

What is laggards in business?

What is the Laggard population?

What is the Laggard population?

Who are the Laggards?