In a sample survey, only part of the total population is approached for information on the topic under study.
These data are then 'expanded' or 'weighted' to make inferences about the whole population..
A demographic survey collects data about the basic characteristics of the surveyed population.
They may be conducted by individual brands, government agencies, research institutions, websites, media agencies, and more.
Demographic data is often collected to get to know a target audience or customer segment better..
Other demographic questions may include religion; household income; number of children in a household; or geographic location.
Because some demographic questions are sensitive, always give the respondent the option to refuse to complete a question with an answer option of 'prefer not to answer. '.
A demographic survey collects data about the basic characteristics of the surveyed population.
They may be conducted by individual brands, government agencies, research institutions, websites, media agencies, and more.
Demographic data is often collected to get to know a target audience or customer segment better..
Face-to-face interviews are carried out with a large sample, over 300,000, of households, to check coverage and estimate under-enumeration (numbers of households and persons missed by the census).
Data is collected on individuals and on households.
The exact data set varies from census to census..
DEFINITION.
Demographic questions are usually a part of market research or market segmentation surveys that give insights into respondents' age, gender, marital status, ethnicity, education, household composition, employment status, income, location, etc..
