11 mars 2008 Foreclosure strategies based on Google's market position in ... a user the publisher-side ad server - which records the ad impression ...
m en
6 nov. 2007 marketing its content partners' advertising space as well as serving ads for that space. But that does not mean that Google and DoubleClick ...
ATT EN
advertising space of a website and
Glossary Formatted
6 nov. 2020 Ad tech: FreeWheel SpotX
connected tv advertising market dynamics
Flashtalking – FTrack. Flashtalking's mission is to provide a media-independent ad serving and ad analytics plat- form for advertisers. With FTrack
RZ BVDW LF Advertising Identity engl ES Final
e-commerce is on “fair business advertising and marketing practices” (OECD
competition in digital advertising markets
monopoly power in the publisher ad server market in the display ad ex change market and in the ad buying tool market for small publishers.
CasestudyonMarketpowerandtransparencyinopendisplayadvertising
Data driven marketing is the magic word. in advertising campaigns marketing activi- ... solution where all components; ad server
Data Driven Marketing Whitepaper Deloitte Digital English
In this paper we focus on markets and empirically evaluate one particular market-based solution: top ad firms blacklisting fake news producers to eliminate
2 déc. 2020 structure of the ad market is similar to the structure of electronically traded fi- ... Google Acquires Leading Ad Server DoubleClick .
Srinivasan FINAL Why Google Dominates Advertising Markets