DATA MINING ET MARKETING DIRECT
Exemples d'applications du data mining dans le domaine du marketing. Dans le contexte actuel ou le consommateur est considéré comme volatile
data mining
Data Mining for Direct Marketing: Problems and Solutions
Data mining an integration of machine learn- ing
KDD
USING DATA MINING FOR BANK DIRECT MARKETING: AN
Such direct campaigns can be enhanced through the use of Business. Intelligence (BI) and Data Mining (DM) techniques. This paper describes an implementation of
Data Mining for Direct Marketing: Problems and Solutions
companies and the retail industry. Data mining can provide an e ective tool for direct marketing. During data mining
kdd
Using Data Mining Techniques for Detecting the Important Features
This paper aims to improve the efficiency of the marketing campaigns and helping the decision makers by reducing the number of features of bank direct marketing
Data Mining in Direct Marketing - Attribute Construction and
Sep 28 2017 International Journal of Research in Business Studies and Management V4 ○I5○ 2017. 41. Data Mining in Direct Marketing - Attribute ...
A Data Mining-Based Response Model for Target Selection in Direct
Among other companies a growing number of banks and insurance companies are adopting direct marketing as their main strategy for interacting with their
IJITCS V N
Data Mining Framework for Direct Marketing: A Case Study of Bank
Direct marketing has generated an increasing interest among academics and practitioners over the past few years. This is due to competitive market environment.
DIRECT MARKETING WITH THE APPLICATION OF DATA MINING
For any business to be successful it must find a perfect way to approach its customers. Marketing plays a huge role in this. Mass marketing and direct marketing
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Data Mining Analysis and Modeling for Marketing Based on
With the rapid growing marketing business Data Mining 2.3 Analysis and Modeling for Data Mining . ... activities about the direct customer contact.
FULLTEXT
- data mining for direct marketing problems and solutions
- data mining solutions for direct marketing campaign
- using data mining for bank direct marketing an application of the crisp-dm methodology
- using data mining for bank direct marketing
- data mining direct marketing