Data Mining for Direct Marketing: Problems and Solutions
Data mining can provide an effective tool for direct marketing. During data mining several specific problems arise. For exam- ple
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Data Mining for Direct Marketing: Problems and Solutions
Data Mining for Direct Marketing: Problems and Solutions. Charles X. Ling and Chenghui Li. Department of Computer Science. The University of Western Ontario.
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USING DATA MINING FOR BANK DIRECT MARKETING: AN
To solve this issue one adopted strategy is offer attractive long-term deposit applications with good interest rates
DIRECT MARKETING WITH THE APPLICATION OF DATA MINING
mining for direct marketing how we apply and problems one faces while applying data mining concept for direct marketing and the solutions for them in
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Data Mining in Direct Marketing - Attribute Construction and
Sep 28 2017 Data Mining in Direct Marketing - Attribute Construction and. Decision Tree Induction ... tricky problems have be to circumnavigate in.
MASTER'S THESIS Response Modeling in Direct Marketing
Applying neural computing to target marketing. Back-propagation. Neural Network. Ling & Li. 1998. Data mining for direct marketing: Problems and solutions.
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DIRECT MARKETING WITH THE APPLICATION OF DATA MINING
mining for direct marketing how we apply and problems one faces while applying data mining concept for direct marketing and the solutions for them in
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Mining Customer Value: From Association Rules to Direct Marketing
Association rule mining searches for all rules above an interestingness threshold Data mining for direct marketing: problems and solutions.
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Data Mining Framework for Direct Marketing: A Case Study of Bank
literature from direct marketing concepts and data mining and C. Li Data Mining for Direct Marketing: Problems and Solutions
Data Mining Analysis and Modeling for Marketing Based on
we present an effective model to apply Data Mining to the CRM problem of Genetic algorithms are a method of breeding computer solutions to.
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