Data Mining for Direct Marketing: Problems and Solutions
The second dataset is from a major life insurance company for an RRSP (Registered Retirement Saving. Plan) campaign. It has 80
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Bank Direct Marketing Analysis of Data Mining Techniques
In addition some of the banks and financial-services companies may depend only on strategy of mass marketing for promoting a new service or product to their
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USING DATA MINING FOR BANK DIRECT MARKETING: AN
BACKGROUND. Bank direct marketing. There are two main approaches for enterprises to promote products and/or services: through mass campaigns.
Data Mining for Direct Marketing: Problems and Solutions
Data Mining for Direct Marketing: Problems and Solutions. Charles X. Ling and Chenghui Li. Department of Computer Science. The University of Western Ontario.
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Data Mining Framework for Direct Marketing: A Case Study of Bank
A case study on bank marketing campaigns was used for evaluating the feasibility of the framework. Keywords: Data Mining Direct marketing
MASTER'S THESIS Response Modeling in Direct Marketing
Keywords: Data mining Direct Marketing
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Developing Decision Tree based Models in Combination with Filter
these data predict campaigns efficiency and give decision makers indications regarding the main Keywords—Direct marketing; data mining; decision tree;.
Paper Developing Decision Tree based Models
Data Mining in Direct Marketing - Attribute Construction and
28 sept. 2017 Data Mining in Direct Marketing - Attribute Construction and. Decision Tree Induction ... customer likes to take part in these campaign's.
Senior CRM Database Assistant (Renewable Contract
https://www.unhcr.org/hk/wp-content/uploads/sites/13/2021/06/G5-Vacancy-Announcement-Senior-CRM-Database-Assistant-v2.pdf
Mining Customer Value: From Association Rules to Direct Marketing
Direct marketing makes it possible to offer goods or services or transmit torical database containing information about previous mailing campaigns ...
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