[PDF] attestation-college-studies-digital-marketing-professionalpdf - ILSC

215129

Program Description

This program provides students with a solid foundation in digital marketing skills and help students gain em-

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Program Schedule

Evening Program Schedule

(2 &. ..$*)O./0 )/.#1 $c2 &- & !*- ./-/$)"/# $-) 3/. ..$*)N72 WEEKS ACADEMIC STUDY

4 WEEKS

PRACTICUM

EXPERIENCE

MON-THU

5:15 PM - 9:00 PM

Class*

Work schedule as per

employer requirements *Includes a 15 minute break.

Campus

Montréal

Program Length

Evening: 76 weeks

expeirence) Schedules will be adjusted in December to accommodate public holidays.

Program Hours

1005 total hours

15 hours/week

2022 Start Dates

#$O*1)

2022 Fees

Registration fee: $200

Evening Tuition: $13,350

Material fee: $1,450

All fees are in Canadian dollars. Bursaries available. Contact us or your local

Greystone College representative for more info.

Practicum Program includes: Permit

sponsorship, documentation support, ing, monitoring throughout the practicum

The student is responsible for the payment of any

government fees related to the application for a work permit and the extension of study permit.

Entry Requirement

e

A candidate is eligible for an Attestation

educational training is deemed sufficient by the College and if it meets one of the following conditions: a) A candidate has interrupted their full- . ..$*).*-!*-*) p#q!0''.#**'4 -Q b) The candidate has pursued their post- secondary education for a period of at least e

All students must have their own device

(tablet/phone/laptop) to access course e

All applicants whose first language is not

English must demonstrate an Intermediate

3 level of English with Greystone"s online

The online written and speaking test is exempt if iBT 46, IELTS 5.5 or

ILSC Intermediate 3 is presented.

If an applicant fails to meet the minimum requirements, they can- not be waived by either the institution or the student.ATTESTATION OF COLLEGE STUDIES,

DIGITAL MARKETING PROFESSIONAL,

WITH PRACTICUM

e e e e

WWW.GREYSTONECOLLEGE.COM

Greystone College of Business and Technology (Toronto) Inc. (Greystone College (Toronto)), Greystone College of Business and Technology (Greystone College (Vancouver)), and Collège

Greystone (Greystone College (Montréal)) are herein collectively referred to as “Greystone College".

Bring your own

device

To ensure our students have the

most transformative learning experience we recommend the following minimum device requirements: e

Windows 7 or Mac OS v.10.7 or

higher e

Processor: Intel I5-6400 or Ryzen 5

1400 minimum

e

Memory: 4 GB recommended

e

Screen: 14 inches recommended

e

Connectivity: WI-FI and LAN

e

Ports: minimum 1 USB 3.0 port

e

Mouse and video camera

We recommend purchasing an

external numeric keyboard if your device does not already have one.

Students are provided with a free

during their studies.

CUSTOMER RELATIONSHIP MANAGEMENT

This course deals with the importance of customer

3+ -$ ) .N

/$ )/$f .#*20./*( -.Z 3+ -$ ) )+ - +/$*)*!)*-")$5/$*)) ) f$' *- /-$( )/'/*$/..0 ..N )/#$.*0-. *!./04 ./0 )/.2$''"$)*% /$1 &)*2' " *0/2#/ +*.$/$1 '4)) "/$1 '4 /.0./*( -.Z 3+ -$ ) N

DIGITAL MARKETING FUNDAMENTALS - BRANDING

groundwork for students to understand the key ''$)"-*+*.$/$*)pq)2#4$/$.$(+*-/)/N

DIGITAL MARKETING FUNDAMENTALS - DOMAIN,

ONLINE, EMAIL MARKETING

!*-./0 )/./*0) -./)#*2*)'$) )*'$) (-& /$)"( /#*.2*-&/*" /# -/* '$1 -- .0'/.N /0 )/.2$''' -)/# / -(.)*) +/.0. $) the industry and how they are applied in practical

STRATEGIC WEB DESIGN - THE CREATIVE EFFORT

Website design is undergoing a radical change in how be viewable on everything from large screens to the smallest phones, newer methods to deliver and display increased complexity is being handled with website an understanding of these changes and how digital be able to use templates and WordPress to build a fully

STRATEGIC WEB DESIGN-ANALYTICS AND BEYOND

. 0-$/4O)'*0)/. 0-$/4N/0 )/.2$'' become familiar with various business and geographic listings options available and how they can be utilized

2$/#)'*4'/4-.)++.N/0 )/.2$''

*( !($'$-2$/# *(( - N/0 )/.2$'' ' /*$ )/$!42#4*)/ )/(-& /$)"$.$(+*-/)/N/0 )/. will be able to transmit content marketing messages

SOCIAL MEDIA MARKETING STRATEGIES:

FACEBOOK, TWITTER, INSTAGRAM

brand image and has rapidly become the channel of

SOCIAL MEDIA MARKETING STRATEGIES:

LINKEDIN, YOU TUBE, & MORE

Learning how to choose the right social media platform +'/!*-($./# +-$(-4!*0.*!/#$.*0-. N /& /# most popular social media platforms and examine how

SEARCH ENGINE OPTIMIZATION

Moving beyond basic keywords and PPC marketing,

*/*" //# $-*)/ )/$)!-*)/*!/# $-/-" /0$ ) N #$.*0-. )$)/ -)/$*)'1$ 2*)/# .0% / *1 -$)"(0#(*- /#)**"' O$)*-+*-/$)" strategies across multiple platforms and geographic ./-/ "$ ./*" /*).$/ )*.$/ N

WRITING FOR THE WEB

your website, YouTube channel, blog, brochure, or

1$-'(-& /$)"(+$")N*2 1 -O)*/''*)/ )/

$.- / ,0'O)- !0'*).$ -/$*)) ./* "$1 )/* 1 -4/#$)"+0'$.# /*(3$($5 $/. /N

2 /.O'*"+*./.)2 .$/ *+4''. -1 $ - )/

+0-+*. .)--4/# $-*2)*)./-$)/.N#$.*0-. provides the skills to navigate the content creation

LABOUR MARKET INTEGRATION 1 & 2

- -.+$-/$*).O)2$''' -)#*2/*2-$/ /$1 -.0(.)*1 -' // -.O$)/ -1$ 2.$.O)#*2 .//*f)2*-&$)/# $-) 2f 'N

PRACTICUM (4 WEEKS)

&)*2' " $)/*/# %*(-& /$)+-/$0(- '/ /* /# $-+-*"-(N/0 )/.2$'' - ,0$- /**(+' / %* /.&....$") /*/# (4/# (+'*4 -N * The curriculum is subject to change. Attestation of College Studies, Digital Marketing Professional, with Practicum Courses

Program Description

This program provides students with a solid foundation in digital marketing skills and help students gain em-

ݦёю *( /# +-$(-4#)) '!*-0.$) ../**((0)$/ 2$/#+-*.+ /$1 0./*( -.N/0 )/.2$'',0$- /# .&$''.) /*'0)#-)*)/*/# "'*'./" N# 42$''' -)/**'.)/ #)$,0 .!-*( .$")$)" *(+ ''$)"2 .$/ /*' 1 -"$)".*$'( $#)) '.N/0 )/.2$''' -)#*2/*++'4/# $-&)*2' " $) /# - '2*-'!-*($)0./-4 3+ -/.N# 42$''2*-&2$/#/# .( /**'.)/ #)*'*"4/#//# +-*! ..$*)'.

0. e**"' )'4/$.O*-- ..O#*+$!4O0+*/)(*- N

0-$)"/# &c2 &+-/$0(O./0 )/.2$''++'4/# *-$ .' -) $)'../*- '2*-'. //$)"./#/-

- ' 1)//*/# $-f '*!./04O)'$")2$/#/# ' -)$)"*% /$1 .*!/# +-*"-(N

Program Schedule

Evening Program Schedule

(2 &. ..$*)O./0 )/.#1 $c2 &- & !*- ./-/$)"/# $-) 3/. ..$*)N72 WEEKS ACADEMIC STUDY

4 WEEKS

PRACTICUM

EXPERIENCE

MON-THU

5:15 PM - 9:00 PM

Class*

Work schedule as per

employer requirements *Includes a 15 minute break.

Campus

Montréal

Program Length

Evening: 76 weeks

expeirence) Schedules will be adjusted in December to accommodate public holidays.

Program Hours

1005 total hours

15 hours/week

2022 Start Dates

#$O*1)

2022 Fees

Registration fee: $200

Evening Tuition: $13,350

Material fee: $1,450

All fees are in Canadian dollars. Bursaries available. Contact us or your local

Greystone College representative for more info.

Practicum Program includes: Permit

sponsorship, documentation support, ing, monitoring throughout the practicum

The student is responsible for the payment of any

government fees related to the application for a work permit and the extension of study permit.

Entry Requirement

e

A candidate is eligible for an Attestation

educational training is deemed sufficient by the College and if it meets one of the following conditions: a) A candidate has interrupted their full- . ..$*).*-!*-*) p#q!0''.#**'4 -Q b) The candidate has pursued their post- secondary education for a period of at least e

All students must have their own device

(tablet/phone/laptop) to access course e

All applicants whose first language is not

English must demonstrate an Intermediate

3 level of English with Greystone"s online

The online written and speaking test is exempt if iBT 46, IELTS 5.5 or

ILSC Intermediate 3 is presented.

If an applicant fails to meet the minimum requirements, they can- not be waived by either the institution or the student.ATTESTATION OF COLLEGE STUDIES,

DIGITAL MARKETING PROFESSIONAL,

WITH PRACTICUM

e e e e

WWW.GREYSTONECOLLEGE.COM

Greystone College of Business and Technology (Toronto) Inc. (Greystone College (Toronto)), Greystone College of Business and Technology (Greystone College (Vancouver)), and Collège

Greystone (Greystone College (Montréal)) are herein collectively referred to as “Greystone College".

Bring your own

device

To ensure our students have the

most transformative learning experience we recommend the following minimum device requirements: e

Windows 7 or Mac OS v.10.7 or

higher e

Processor: Intel I5-6400 or Ryzen 5

1400 minimum

e

Memory: 4 GB recommended

e

Screen: 14 inches recommended

e

Connectivity: WI-FI and LAN

e

Ports: minimum 1 USB 3.0 port

e

Mouse and video camera

We recommend purchasing an

external numeric keyboard if your device does not already have one.

Students are provided with a free

during their studies.

CUSTOMER RELATIONSHIP MANAGEMENT

This course deals with the importance of customer

3+ -$ ) .N

/$ )/$f .#*20./*( -.Z 3+ -$ ) )+ - +/$*)*!)*-")$5/$*)) ) f$' *- /-$( )/'/*$/..0 ..N )/#$.*0-. *!./04 ./0 )/.2$''"$)*% /$1 &)*2' " *0/2#/ +*.$/$1 '4)) "/$1 '4 /.0./*( -.Z 3+ -$ ) N

DIGITAL MARKETING FUNDAMENTALS - BRANDING

groundwork for students to understand the key ''$)"-*+*.$/$*)pq)2#4$/$.$(+*-/)/N

DIGITAL MARKETING FUNDAMENTALS - DOMAIN,

ONLINE, EMAIL MARKETING

!*-./0 )/./*0) -./)#*2*)'$) )*'$) (-& /$)"( /#*.2*-&/*" /# -/* '$1 -- .0'/.N /0 )/.2$''' -)/# / -(.)*) +/.0. $) the industry and how they are applied in practical

STRATEGIC WEB DESIGN - THE CREATIVE EFFORT

Website design is undergoing a radical change in how be viewable on everything from large screens to the smallest phones, newer methods to deliver and display increased complexity is being handled with website an understanding of these changes and how digital be able to use templates and WordPress to build a fully

STRATEGIC WEB DESIGN-ANALYTICS AND BEYOND

. 0-$/4O)'*0)/. 0-$/4N/0 )/.2$'' become familiar with various business and geographic listings options available and how they can be utilized

2$/#)'*4'/4-.)++.N/0 )/.2$''

*( !($'$-2$/# *(( - N/0 )/.2$'' ' /*$ )/$!42#4*)/ )/(-& /$)"$.$(+*-/)/N/0 )/. will be able to transmit content marketing messages

SOCIAL MEDIA MARKETING STRATEGIES:

FACEBOOK, TWITTER, INSTAGRAM

brand image and has rapidly become the channel of

SOCIAL MEDIA MARKETING STRATEGIES:

LINKEDIN, YOU TUBE, & MORE

Learning how to choose the right social media platform +'/!*-($./# +-$(-4!*0.*!/#$.*0-. N /& /# most popular social media platforms and examine how

SEARCH ENGINE OPTIMIZATION

Moving beyond basic keywords and PPC marketing,

*/*" //# $-*)/ )/$)!-*)/*!/# $-/-" /0$ ) N #$.*0-. )$)/ -)/$*)'1$ 2*)/# .0% / *1 -$)"(0#(*- /#)**"' O$)*-+*-/$)" strategies across multiple platforms and geographic ./-/ "$ ./*" /*).$/ )*.$/ N

WRITING FOR THE WEB

your website, YouTube channel, blog, brochure, or

1$-'(-& /$)"(+$")N*2 1 -O)*/''*)/ )/

$.- / ,0'O)- !0'*).$ -/$*)) ./* "$1 )/* 1 -4/#$)"+0'$.# /*(3$($5 $/. /N

2 /.O'*"+*./.)2 .$/ *+4''. -1 $ - )/

+0-+*. .)--4/# $-*2)*)./-$)/.N#$.*0-. provides the skills to navigate the content creation

LABOUR MARKET INTEGRATION 1 & 2

- -.+$-/$*).O)2$''' -)#*2/*2-$/ /$1 -.0(.)*1 -' // -.O$)/ -1$ 2.$.O)#*2 .//*f)2*-&$)/# $-) 2f 'N

PRACTICUM (4 WEEKS)

&)*2' " $)/*/# %*(-& /$)+-/$0(- '/ /* /# $-+-*"-(N/0 )/.2$'' - ,0$- /**(+' / %* /.&....$") /*/# (4/# (+'*4 -N * The curriculum is subject to change. Attestation of College Studies, Digital Marketing Professional, with Practicum Courses