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PPT 1-1 Consumer Behavior Retail management includes all the steps required to management chain stores are retail outlets
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Retail Store Management Objectives: To make students learn and understand the roles and responsibilities of a Store Manager which include: Store business
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While the course focuses on the retail industry including The Weekly Voice-Over PPT will provide you with directions for the week's work /
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Retail Management is an activity of selling products or services to their end-users This tutorial introduces you to various concerns of retail business such as
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PPT 1-1Consumer BehaviorIgnacio J. Vázquez E. © 2007 5thEdition
Prepared by: Ms. Neha Nikam
PPT 1-2Consumer BehaviorIgnacio J. Vázquez E. © 20071.Retail management-
An overview
PPT 1-3Consumer BehaviorIgnacio J. Vázquez E. © 2007Management
Managementreferstotheprocessofbringing
peopletogetheronacommonplatformandmake themworkasasingleunittoachievethegoals andobjectivesofanorganization.Managementis requiredinallaspectsoflifeandformsanintegral partofallbusinesses. PPT 1-4Consumer BehaviorIgnacio J. Vázquez E. © 2007Retailinga set of business activities that
adds value to the products and services sold to consumers for their personal or family use.A retaileris a business that sells products
and/or services to consumers for personal or family use.What is Retailing?
PPT 1-5Consumer BehaviorIgnacio J. Vázquez E. © 2007Retail Management
The various processes which help the customers
to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.Retail management makes shopping a pleasurable
experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. PPT 1-6Consumer BehaviorIgnacio J. Vázquez E. © 2007Examples of Retailers
PPT 1-7Consumer BehaviorIgnacio J. Vázquez E. © 2007Nature of Retail Industry is Changing
Mom and Pop Store
PPT 1-8Consumer BehaviorIgnacio J. Vázquez E. © 2007How Retailers Add Value
Breaking Bulk
Holding Inventory
Providing Assortment
Offering Services
PPT 1-9Consumer BehaviorIgnacio J. Vázquez E. © 2007Doll can be bought
on credit or with other payment optionsDoll is featured on
floor displayDoll is offered in
convenient locations in quantities of oneDoll is developed in several stylesHow Retailers Add Value
Doll is developed at
manufacturerThe value of the product and service increases
as the retailer performs functions. PPT 1-10Consumer BehaviorIgnacio J. Vázquez E. © 2007Functions of a retailer
Creates value (Assorting, breaking bulk, holding inventory, providing services)Customer convenience
Access to a broad variety
Create place, time, and possession utilities
Important link in the supply chain
Supply of information
PPT 1-1Consumer BehaviorIgnacio J. Vázquez E. © 20075thEdition
Prepared by: Ms. Neha Nikam
PPT 1-2Consumer BehaviorIgnacio J. Vázquez E. © 20071.Retail management-
An overview
PPT 1-3Consumer BehaviorIgnacio J. Vázquez E. © 2007Management
Managementreferstotheprocessofbringing
peopletogetheronacommonplatformandmake themworkasasingleunittoachievethegoals andobjectivesofanorganization.Managementis requiredinallaspectsoflifeandformsanintegral partofallbusinesses. PPT 1-4Consumer BehaviorIgnacio J. Vázquez E. © 2007Retailinga set of business activities that
adds value to the products and services sold to consumers for their personal or family use.A retaileris a business that sells products
and/or services to consumers for personal or family use.What is Retailing?
PPT 1-5Consumer BehaviorIgnacio J. Vázquez E. © 2007Retail Management
The various processes which help the customers
to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.Retail management makes shopping a pleasurable
experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. PPT 1-6Consumer BehaviorIgnacio J. Vázquez E. © 2007Examples of Retailers
PPT 1-7Consumer BehaviorIgnacio J. Vázquez E. © 2007Nature of Retail Industry is Changing
Mom and Pop Store
PPT 1-8Consumer BehaviorIgnacio J. Vázquez E. © 2007How Retailers Add Value
Breaking Bulk
Holding Inventory
Providing Assortment
Offering Services
PPT 1-9Consumer BehaviorIgnacio J. Vázquez E. © 2007Doll can be bought
on credit or with other payment optionsDoll is featured on
floor displayDoll is offered in
convenient locations in quantities of oneDoll is developed in several stylesHow Retailers Add Value
Doll is developed at
manufacturerThe value of the product and service increases
as the retailer performs functions. PPT 1-10Consumer BehaviorIgnacio J. Vázquez E. © 2007Functions of a retailer
Creates value (Assorting, breaking bulk, holding inventory, providing services)Customer convenience
Access to a broad variety
Create place, time, and possession utilities
Important link in the supply chain
Supply of information
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