Federal Trade Commission Staff Report: Self-Regulatory Principles









ARTICLE 29 DATA PROTECTION WORKING PARTY Opinion 2

22 Jun 2010 In addition to advertising networks behavioural advertising might also be ... personal data within the meaning of Directive 95/46/EC.
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Matching Value and Market Design in Online Advertising Networks

Advertising networks have recently played an increasingly important role in the We define an allocation to be the matching of adver- A = {(i kj) (i


Competition in Digital Advertising Markets OECD

(including those associated with ad networks) bid for the inventory (see Section Digital advertising markets are multi-sided markets meaning there is a ...
competition in digital advertising markets


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participation of a large group of ad verification vendors publishers
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IAB DIGITAL VIDEO GLOSSARY

Technology that lets you show different ads to different audience behavior to optimize a linear TV schedule that uses specific networks and dayparts to.
IAB Digital Video Glossary


DATA USAGE & CONTROL PRIMER: best practices & definitions

Data is what makes interactive advertising work—not just for advertisers agencies
IABDataPrimerFinal


Federal Trade Commission Staff Report: Self-Regulatory Principles

05 Feb 2009 Ads from network advertisers are usually delivered based upon data ... FTC staff used a similar definition in its proposed Principles.
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Clicks Ahoy - Navigating Online Advertising in a Sea of Fraudulent

Among the many advertising networks search engines earn the ma- Because there is no industry-accepted definition for an "invalid.
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Working Party No. 2 on Competition and Regulation Digital

15 Oct 2020 chain and electronic trading of digital ads (Chapter 3). ... are strong positive network effects meaning that the value of these platforms ...


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