[PDF] PROCESS OF COMMUNICATION AND ITS TYPES









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(b) Vertical Communication: Mere Communication flows either downward or upward The downward flow occurs when information or messages come from the highest
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Upward and down- ward types of communication contribute to vertical communication whereas lateral communication is a horizontal type of communication
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[PDF] PROCESS OF COMMUNICATION AND ITS TYPES

effective communication that aims at facilitating Understanding the strengths of one medium over Conflict may arise when vertical communication
Types of Communication


214406[PDF] PROCESS OF COMMUNICATION AND ITS TYPES

PROCESSOFCOMMUNICATION

ANDITSTYPES

-Compiled by Prof. Kavita Makhija, HOD,

BMM Department

WHATISCOMMUNICATIONPROCESS?

The communication process is a guide toward realizing effective communicationthat aims at facilitating understanding

BASICMODELOFCOMMUNICATION

SOFCOMMUNICATION

Completeness

Conciseness

consideration clarity concreteness courtesy correctness

FACTORSHINDERINGCOMMUNICATION

No sense of belonging

Rapport sharing

Status Quo

Education

Experience

Feelings/ Emotions

Attitude

Understanding

MEDIUMFORCOMMUNICATION

Importance of choosing a right medium

Who is the sender/ receiver?

Requisitions of communication

Understanding the strengths of one medium over

other

Importance for smooth process

Enhances the probability to communicate

effectively

7 FACTORSTOCHOOSEAMEDIUM

Speed

Accuracy

Circumstances

Confidence & Safety

Records

Expense

Impression & Feedback

METHODSOFCOMMUNICATION

1. Verbal Communication

VERBALCOMMUNICATION

Using words to convey the message

Coding and arrangements of units / symbols

Of two types:

Oral Communication

Written Communication

ORALCOMMUNICATION

Preferred mode of communication

Listening and speaking

Face to face communication

Telephonic Chat

Voice Chat

Can be influenced through voice modulation,

pitch, volume, clarity of speech and laguage

Feedback can be instant

Effective communicator = Good speaker + Good

PROCESSOFCOMMUNICATION

ANDITSTYPES

-Compiled by Prof. Kavita Makhija, HOD,

BMM Department

WHATISCOMMUNICATIONPROCESS?

The communication process is a guide toward realizing effective communicationthat aims at facilitating understanding

BASICMODELOFCOMMUNICATION

SOFCOMMUNICATION

Completeness

Conciseness

consideration clarity concreteness courtesy correctness

FACTORSHINDERINGCOMMUNICATION

No sense of belonging

Rapport sharing

Status Quo

Education

Experience

Feelings/ Emotions

Attitude

Understanding

MEDIUMFORCOMMUNICATION

Importance of choosing a right medium

Who is the sender/ receiver?

Requisitions of communication

Understanding the strengths of one medium over

other

Importance for smooth process

Enhances the probability to communicate

effectively

7 FACTORSTOCHOOSEAMEDIUM

Speed

Accuracy

Circumstances

Confidence & Safety

Records

Expense

Impression & Feedback

METHODSOFCOMMUNICATION

1. Verbal Communication

VERBALCOMMUNICATION

Using words to convey the message

Coding and arrangements of units / symbols

Of two types:

Oral Communication

Written Communication

ORALCOMMUNICATION

Preferred mode of communication

Listening and speaking

Face to face communication

Telephonic Chat

Voice Chat

Can be influenced through voice modulation,

pitch, volume, clarity of speech and laguage

Feedback can be instant

Effective communicator = Good speaker + Good


  1. vertical communication advantages and disadvantages
  2. vertical communication advantages
  3. vertical communication merits and demerits
  4. vertical communication skills
  5. vertical inbound
  6. vertical integration strategy
  7. vertical integration
  8. vertical media
  9. vertical marketing system
  10. vertical project média
  11. vertical marketing
  12. vertical media project
  13. vertical square
  14. vertical week
  15. vertical combat
  16. vertical academy strasbourg