[PDF] Chapter 17 VARIOUS COMMUNICATION MODALITIES IN

[PDF] 1 ROLE OF COMMUNICATION IN THE EFFICIENT MANAGEMENT

Vertical – This is the flow of official information on job related matters downward or upward a hierarchical structure in an organization (i) Down
ROLE OF COMMUNICATION IN THE EFFICIENT

[PDF] The-significance-of-vertical-and-horizontal-communication-for

Horizontal communication is related to communication between employees at the same level of business activity with the purpose of increasing the total employee
The significance of vertical and horizontal communication for business effectiveness in sports organisations

[PDF] communication skills - University of Ibadan Institutional Repository

In written communication we use alphabetic symbols (letters) to convey messages vertical communication flow is a product of the emergence of unionism
ui inbk ojebuyi concept

[PDF] TYPES OF COMMUNICATION IN ORGANIZATION

Communication Vertical Horizontal Diagonal and grapevine Communication • Prepared by: Prof it with anyone else and its use is restricted to

[PDF] Chapter 17 VARIOUS COMMUNICATION MODALITIES IN

The organization can use the analysis to define shape determine and mark the boundaries of Communication flows (vertical horizontal and diagonal)
RadovicMarkovic

[PDF] UNIT 13 COMMUNICATION - eGyanKosh

The basic purpose of communication is to create muma1 understanding and 8 Communic tion may flow vertically upward or downward between superiors and
Unit

[PDF] CHANNELS OF COMMUNICATION

It is basically a network operation much like the computer that we use Much of the management hierarchy- this is vertical channel of communication
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[PDF] Chapter 17 VARIOUS COMMUNICATION MODALITIES IN

330Chapter17

VARIOUSCOMMUNICATIONMODALITIESINORGANIZATIONSWITH

FOCUSONVIRTUALFIRMS

DušanMarković,MirjanaRadović17.1Introduction Virtual organizations are becoming increasingly important in modern economies.ThecausefortheincreasingpopularityliesintheneedtodisperseBobsto reduce the costs of business operations as well as to improve the organizations' competitivecompetenciesintheglobalmarketplace. Inordertoachievethesegoals,virtualorganizationsareforcedtoformulatea business strategy that wouldinclude all the preconditions of an efficient business enterprise under the ever changing global conditions (Radović#Markovic, 2011a), (Figure1).

Figure1.

Globalizationrequirementsfacingvirtualfirmsundernewandchanging businessconditions(Radović

17.2Theoreticalbackground

Communicationscanbeviewedasconsistingofthreedimensions:technical, contextual,andcontractual.Thetechnicalviewisbasedontheinformationtheory. Shannon, Claude E., & Warren Weaver (1949) defined communication as a mechanicalinformationtransmittingsystem(seefigure2).

Figure2.

CommunicationasaShannonandWeavermechanicalsystem(1949) TheShanonandWeaversystemtransmitsinformationfromthesourcetothe destinationwithminimumdistortionanderror.Theimplementationofamechanic approachtocommunicationsisidenticaltoday.Thistechnicalviewofcommunication persists as a common basis for the discussion about communicationin any organization. The contextual approach to communication does not focus only on the contents (e.g., the accuracy of exchanged information or the adequacy of the conveyedmeaning).Thisinformationtheoryapproachhasabroadercommunication contextasitfocusesonboththeverbalcontentsandthenon#verbalsignals.Further, thecontextualapproachtakesintoconsiderationtherelationshipsbetweenthesender andtherecipientwithinsocial,organizationalandculturalexplanations.Forexample, conversation analysis observes the entire communication process including formal andinformalcommunicationandanytypeofverbalandwrittencommunication.The goalofsuchananalysisistoestablishrelationshipsbetweenamodelofconversation andamodelofsocialrelationships.Suchananalysiscanhelpexplainhowsocial relationshipsarecreatedandmaintainedthroughconversation(Mening,1992;Pirs,

1994,1995;andCronen,1991,1995).Theorganizationcanusetheanalysistodefine,

shape,determineandmarktheboundariesofactualcommunicationprocesses. Lazega(1992)studiedthemannerinwhichthecontextofconversationisself# adBusting,ratherthanthemannerinwhichconversationcreateandmaintainsocial relationships.Theassessmentofappropriatenessofinformationandtheknowledgeof technically satisfactory requirements are crucial in virtual organizations. The contextual approach is employed in elaborating and understanding the interactive

332componentsoffeedbackinformation.Theexchangeoffeedbackinformationcanbe

viewedasaprocessofconversationamongpeople.

17.3Differentaspectsofcommunication

The communication in the organization can be observed in several different dimensions:

1.Communicationlevels

2.Formalandinformalcommunication

3.Communicationflows(vertical,horizontalanddiagonal)

4.Internalandexternalcommunication

•Communicationlevels Communicationcanbecategorizedintothefollowinglevels: a)Communicationbetweenindividuals