Branded Entertainment: Entertainment content as marketing
20 sept. 2015 Marketing; communication; branded entertainment; relationship marketing; branded content; engagement. Contents. 1. Introduction. 1.1. The new ...
RLCS paper en
Branded Entertainment: Entertainment content as marketing
Marketing; communication; branded entertainment; relationship marketing; branded content; engagement. Contents. 1. Introduction. 1.1. The new marketing paradigm
RLCS paper en
Content marketing strategy
Content marketing is important for positioning your brand in the minds of consumers. As a content marketer you need to understand the brand and consumer
eMarketing Chapter CMS
Video Brand Storytelling: The Rise of Content Marketing
Video brand storytelling is proved to be a powerful tool in content marketing since it can positively affect even when consumers'.
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L'impact des caractéristiques du brand content sur l'engagement
Pulizzi (2013) définie le Brand Content comme : « Le processus marketing et commercial permettant de créer et de distribuer un contenu intéressant et attrayant
The Confusion of Content Marketing A study to clarify the key
Content marketing is a marketing strategy with many names and examples of names according to Pulizzi (2013) are: custom media
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The Impact of Social Media Content Marketing (SMCM) towards
the brands. Social media content marketing (SMCM) also plays an important role in conveying effective information to the consumers thus attract them to keep
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Business to business digital content marketing: marketers
messaging and a brand-centric approach but it actively encourages brands to take a customer-centric perspective on their propositions and also engenders higher
2016 Benchmarks Budgets
https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
Content Marketing: New Opportunities for Building Strong Brands
26 mai 2014 Keywords: Digital content content marketing