For example, bakers, jewelers, etc 2 Indirect Channels (Selling Through Intermediaries) When a manufacturer involves a middleman/intermediary to sell its
Different authors describe the possible options of marketing, i e distribution integrated types of distribution channels are shown in Figure 2
describe the functions of wholesalers and retailers; there are two types of channels, one direct channel and the other, indirect channel
Company decisions regarding the type of distribution channel are considered in two structural systems: vertical and horizontal In the vertical structure there
This chapter defines the different and various types of channel participants and the distribution tasks they perform It is important to note to the
Explain the types of Distribution channels • Describe the role of Intermediaries Explain the disadvantages of Marketing Intermediaries 2 Introduction
1 1 2 International distribution channels in the consumer market The choice of these various distribution channels is affected by how much control the
agents with unintegrated distribution channel processes and the other extreme is between the two concepts of supply chain structure and distribution
Channel Management / Distribution 2 A channel of distribution comprises a set of institutions which perform all of the activities utilized to move a
What is distribution? 2 Describe the different kinds of distribution in the sport industry 3 What are distribution intermediaries? Give some examples
2 The Japanese distribution structure and what it means to Japanese How distribution patterns affect the various aspects of international marketing
Four factors that create change in marketing channels are; Describe at least two influence strategies that could be used by Chinook Traders to
2 3 TYPES OF INTERMEDIARIES : ( two types are sales intermediaries and resellers) 1 Sales intermediaries form the link between the other channel member
Question 2 Describe potential channel conflicts for a manufacturer adding a new company-owned retail channel and use HUGO BOSS to illustrate some examples
different channels of distribution; Name and describe the three ______ of 2 Type of distribution - Example: 3 Type of member - Example: Channel
12-2 Learning Objectives After studying this chapter, you should be able to: Explain how companies use marketing channels and discuss the functions these