Le marketing mix des 7Ps de Bitner et Booms 1981: Appelé le marketing mix People : capacités de la force de vente (ex : présentation, formation, etc )
Which of the 4 P's of the marketing mix concerns how much a customer pays for the goods or vii Sales promotion can involve all of the following EXCEPT:
Figure 2 1 The 7Ps of the classic marketing mix 3 2 2 What is the marketing mix? Product Price Place Promotion People Processes Physical evidence
Also known as the 4 Ps (Product, Place, Promotion, Price), or; Known as the 7 Ps in the Extended Marketing Mix (adding People, Physical Evidence and Process)
Introduce the expanded marketing mix for services and the philosophy of customer focus as What are the strengths and weaknesses in terms of the 7 Ps?
Product Price Place Promotion Marketing Mix (4p's) providing changing benefits to the changing needs and demands of the customer' (P Tailor 7/00)