Analyzing Focus Group Data The analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures A great deal of the skepticism about the value of focus groups probably arises from the
important issue for the researcher is how to analyse focus group data in a way which takes account of these issues, and moreover, that the interactive features of focus groups can be viewed as interesting possibilities for this methodology, as well as limitations The use of focus groups in social science research
Analyzing Focus Group Data —117 Transcribing the Interview The first step in many approaches to the analysis of focus group data is to have the entire interview transcribed based on an audio or video recording
Chapter 6 :: Analyzing Focus Group Results 141 participants, and that a short verbal summary at the conclusion of the discussion allows for verification The analysis sequence continues after the focus group with an immediate debriefing with the moderator and assistant moderator At this time, the moderator makes a quick check to ensure
focus groups aord opportunities to observe group press- The origin of focus groups is a somewhat complex process ures on an individual, and that respondents will stimulate to identify— it is often attributedto marketresearch meth- each other, this interaction is portrayed very much as a
the focus group proceedings) Documentation might consist of Flip chart notes Written summary notes of what was said, who said it, and descriptions of interaction Partial/full transcripts of the discussions Information from focus group activities (drawings, group question responses, etc ) Data from questionnaires Sources of Data
Wherever possible, there should be a focus group team The team should have at least two people One person is the facilitator and the other is the note taker It is important to have a note taker to record the focus group feedback It can negatively impact the discussion if the facilitator is stopping to write things down A focus group
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Méthode de recherche S’approprier la méthode du focus group
>Méthode de recherche S’approprier la méthode du focus group
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Analyzing Focus Group Data - SAGE Publications Inc
Analyzing Focus Group Data The analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures A great deal of the skepticism about the value of focus groups probably arises from theTaille du fichier : 240KB
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LE FOCUS GROUP : EXEMPLE DE L’ÉTUDE « L’INFORMATION AU
QU’EST-CE QU’UN FOCUS GROUP ? (1) Réunion organisée entre un certain nombre de personnes (entre 6 et 12) invitées à échanger sur un thème défini En anglais, focus : orienter son attention sur un sujet particulier, régler la mise au point, fixer son regard sur Deux niveaux : Thème Populations 3Taille du fichier : 354KB
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Organisation d’un groupe de discussion (Focus Group)
La méthode dite du « groupe de discussion » ou « entretien de groupe », traduction du plus connu « focus group », est une méthode de collecte de données qualitatives largement répandue dans les sciences humaines Cette technique
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Exemple de document méthodologique - focus group
permettrai de vous couper et de recentrer le débat Pour que le focus group soit une réussite, importance de votre participation et de votre créativité Déroulement : 1ère partie : a) Présentation b) Question 1 : Question initiale sous forme de tour de table (question globale, création climat de confiance) : « Qui es-tu ? C’est quoi la vie festive étudiante sur ton campus selon toi ? », « À quelsTaille du fichier : 38KB
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entretien de groupe - Euréval
Le focus group peut avoir plusieurs usages possibles Le plus souvent, la technique permet de réunir plusieurs protagonistes d’un programme (gestionnaires, destinataires et/ou opérateurs, publics concernés) et de collecter de nombreuses informations qualitatives dans un temps relativement court grâce à la confrontation des réalités vécues Le focus group peut également être
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2C annexes 3 - Université TÉLUQ
et focus group) sont les seules méthodes valables pour comprendre les idées, croyances, pratiques et comportements Le focus group est un moyen efficace au sein de la communauté de se procurer ces informations et de fournir une estimation valable de l’opinion de la population vis-à-vis du projet Apage 75 qu’est-Ce qu’un foCus
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Analyse des données des entretiens de groupe
Cet article concerne spécifiquement l’analyse des données des entretiens de groupe et présente plusieurs des questions que le chercheur rencontre au long de son parcours et auxquelles il est appelé à répondre Nous lui proposons différentes avenues parmi lesquelles il peut choisir une voie pour compléter sa tâche d’analyse Taille du fichier : 83KB
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Recueil, analyse & traitement de données : l’entretien
Variante : L’entretien collectif par exemple dans un focus group : 1 Recevoir le groupe, présentation et « règles du jeu » 2 Briser la glace par une animation 3 Pour chaque thème, stimuler le débat, reformuler les réponses et recadrer lorsque le groupe s’éloigne de la consigne 4 Récapitulation finale, validation des idées et réactions
du travail d'analyse Mots clés ANALYSE DE DONNEES, ENTRETIEN DE GROUPE, QUALITATIF, FOCUS GROUP, ENTRETIEN COLLECTIF, GROUPE DE
baribeau( )
L'analyse des données et la synthèse des résultats selon des méthodes Le guide d'entretien semi structuré ou scénario du focus group permet de définir
Focus Groupes methodologie PTdef
compréhensif a Entretien de groupe = «focus group» b explicite d participante c directe implicite d non participante c Observation analyse de conversation
focus group
100 Nombre de focus groups 100 durée des focus groups 101 intervalles entre les Fg 101 langue 102 la retranscription 102 5 / feed back 104 6 / analyse
GuideCollecteMSF FocusGroup
31 mar 2017 · Initialement désignée par le terme Focused Interview, la méthode des focus groups remonte à 1941 lorsque Robert Merton participe à une
Programme Focus Groups
As with other types of data, the nature of the analyses of focus group interview data should be determined by the research question and the purpose for which the
Chapter
6 jui 2018 · 1- Introduction Qu'est ce qu'un FG? Les FG VS autres techniques Qu'est ce qui n 'est pas un FG? FG : avantages et inconvénients 2- FG : un
FocusGroup Presentation juin Final
Plan d'analyse 1er temps : a) Identifier les représentations que les participants ont des risques liés à la consommation d'alcool spécifiques au milieu étudiant
exemple de document methodologique de conduite de focus group
du travail d'analyse. Mots clés. ANALYSE DE DONNEES ENTRETIEN DE GROUPE
L'analyse des données et la synthèse des résultats selon des méthodes Le guide d'entretien semi structuré ou scénario du focus group permet de définir ...
popularity analysing qualitative data
Because focus groups are a variety of qualitative research the following discussion examines qualitative analytic approaches. ANALYZING FOCUS GROUP DATA. 111.
Parfois le chercheur peut utiliser une discussion de groupe organisée dans un autre but – comme
100 Nombre de focus groups. 100 durée des focus groups. 101 intervalles entre les Fg. 101 langue. 102 la retranscription. 102 5 / feed back. 104 6 / analyse
ANALYSE DES RESEAUX SOCIAUX DE LA PLANIFICATION FAMILIALE Focus group femmes Fokoro
de discussion (Focus Group) L'analyse des données collectées demande des ressources humaines et ... la retranscription puis l'analyse du verbatim.
RESULTATS DE DISCUSSIONS EN GROUPE (Focus Group). Questions 1 et 2 : 1. Quelles sont les différentes relations/partenaires non-financier(ère)s que vous avez
Lorsqu'il est utilisé à la suite d'un programme pour en évaluer l'impact il permet de comprendre
Focus group analyses that reflect this viewtend to emphasize how group members collaborate on some issue how theyachieve consensus (or fail to) and how they construct shared meanings aboutcommercial products communications or social concerns The phenomeno-logical approach to analysis is almost the opposite
Focus Groups 4 An Overview 5 Guiding Principles for the Group 6 Steps in Planning Focus Groups 7 Tips for Conducting Focus Groups 8 Role of the Observer 9 Difficult Situations 10 Qualities of an Effective Focus Group Facilitator 11 Recording Focus Groups Roles and Responsibilities of Note Takers Focus Group Note Taking Form
The intent of this chapter is to present an overview of focus group analysis—analysis that is practical systematic and verifiable The Purpose Drives Analysis Throughout the analysis process remember the purpose of the study The purpose will guide the direction depth and intensity of analysis
provides some practical steps for the analysis of individual data as well as focus-group data using examples from the author’s own research in such a way as to assist the newcomer to qualitative research to engage with the methodology
What Is A Focus Group?
Focus groups are a type of qualitative research. Observations of the group’s dynamic, their answers to focus group questions, and even their body language can guide future research on consumer decisions, products and services, or controversial topics. Focus groups are often used in marketing, library science, social science, and user research disci...
Step 1: Choose Your Topic of Interest
Focus groups are primarily considered a confirmatory research technique. In other words, their discussion-heavy setting is most useful for confirming or refuting preexisting beliefs. For this reason, they are great for conducting explanatory research, where you explore why something occurs when limited information is available. A focus group may be...
Step 2: Define Your Research Scope and Hypotheses
Once you have determined that a focus group is the right choice for your topic, you can start thinking about what you expect the group discussion to yield. Perhaps literature already exists on your subject or a sufficiently similar topic that you can use as a starting point. If the topic isn’t well studied, use your instincts to determine what you ...
Step 3: Determine Your Focus Group Questions
The questions that you ask your focus group are crucially important to your analysis. Take your time formulating them, paying special attention to phrasing. Be careful to avoid leading questions, which can affectyour responses. Overall, your focus group questions should be: 1. Open-ended and flexible 2. Impossible to answer with “yes” or “no” (ques...
Step 4: Select A Moderator Or Co-Moderator
It is important to have more than one moderator in the room. If you would like to take the lead asking questions, select a co-moderator who can coordinate the technology, take notes, and observe the behavior of the participants. If your hypotheses have behavioral aspects, consider asking someone else to be lead moderator so that you are free to tak...
Step 5: Recruit Your Participants
Depending on your research topic, there are a few sampling methodsyou can choose from to help you recruit and select participants. 1. Voluntary response sampling, such as posting a flyer on campus and finding participants based on responses 2. Convenience sampling of those who are most readily accessible to you, such as fellow students at your univ...
Step 6: Set Up Your Focus Group
A focus group is not just a group of people coming together to discuss their opinions. While well-run focus groups have an enjoyable and relaxed atmosphere, they are backed up by rigorous methods to provide robust observations.
Step 7: Host Your Focus Group
Consider conducting a tech check prior to the arrival of your participants, and note any environmental or external factors that could affect the mood of the group that day. Be sure that you are organized and ready, as a stressful atmosphere can be distracting and counterproductive.
How to analyze focus group interview data?
Indeed, there is no onebest or correct approach to the analysis of focus group data. As with othertypes of data, the nature of the analyses of focus group interview data shouldbe determined by the research question and the purpose for which the data arecollected.
What is focus group research?
Focus groups are a type of qualitative research. Observations of the group’s dynamic, their answers to focus group questions, and even their body language can guide future research on consumer decisions, products and services, or controversial topics.
How can a computer improve focus group analysis?
The important point to be made is thatthe level and detail of analysis of focus group data can be increased consider-ably through use of the computer. At the same time, the computer can be an extremely useful tool for data reduction. It can also be used for uncoveringrelationships that might otherwise go unnoticed.
When do qualitative analyses of focus groups take place?
Still, the main analytic work occurs after the focus group discussionends. Above and beyond the hard data provided by the transcript, qualitativeanalyses of focus groups involve other often equally important considerations. The following draws from discussion in A. E. Goldman and McDonald (1987,pp. 164–166).
Analyse des données des entretiens de groupe