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Specialty Cut Flower Production and Marketing

What are specialty cut flowers?
“Specialty cut flowers” generally refers to cut flower species other than roses, carnations and chrysanthe- mums.
How do you market cut flowers?
Let's dive in and explore the sales outlets available for flower farmers across the world
1Farm Stand.
2) Flash Sale.
3) Website Ecommerce Store.
4) Subscription/CSA.
5) Bouquet Bar.
6) Weddings/Events.
7) Brick & Mortar Stores.
8) Wholesale/Florists.
What includes production and marketing of floral crops?
Floriculture or flower farming is the study of growing and marketing flowers and foliage plants.
Floriculture includes cultivation of flowering and ornamental plants for direct sale or for use as raw materials in cosmetic and perfume industry and in the pharmaceutical sector.
Holland is the leader in flower export market.
The Netherlands – Percentage of total cut flowers exported: 52%Colombia – Percentage of total cut flowers exported: 15%Ecuador – Percentage of total cut flowers exported: 9%Kenya – Percentage of total cut flowers exported: 7%

As specialty cut flowers become more important to the floral industry, growers are finding that these flowers make it easier to compete with imported products.What Should I Grow? · Markets · Production Basics · Harvest and PostharvestAutres questions

What are specialty cut flowers?