[PDF] FBP09MediaKitsppdf - Packaging Strategies

107277_3FBP09MediaKitsp.pdf FOODANDBEVERAGEPACKAGING

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2009
I N t

EGRAtED

M EDIA Pl ANNER

Reaching More Food and Beverage Packagers

t han Any Other Magazine! *NEW FOR 2009 Special 50th Anniversary

Issue in April

Four new category-focused supplements in January, June, September and November New R.F.P. (request for proposal) l eads Program l ead ADvantage Program advertiser bonus Weekly Food & Beverage Packaging Insights e-Newsletter Multimedia Advertiser Program* Source: BPAWW Circulation Statement, June 2008 the Undisputed leader for Food and Beverage Packagers

Pharmaceuticals and

Medical Devices: 11.3%

Chemicals: 5.1%

Personal Care Products,

Toiletries, Cosmetics: 4.7%

Consumer Durables: 3.2%

Hardware/Industrial/

Automotive Products: 3%

Paper Products and

Other Consumer

Non-Durables: 3%

Converters/Printers: 3%

All Other: 3.5%Pha

All Oth

Chemic

Pe T P Oth Non- onverters/Co

Beverages

26.1%
Foods 37%

Food & Beverage Packaging

targets the Markets that

Account For

Of All Packaging Equipment Shipments * targeted Editorial targeted Environment The food and beverage packaging industries account for more than 63.1%
* of all dollars spent on packaging equipment. These two segments are the largest in the packaging industry with specific needs and obstacles that are most accurately addressed by

Food & Beverage

Packaging

, the industry's leading, dedicated publication for food and beverage packagers. We are your most useful resource to reach professionals in this marketplace.

Focused, Award-Winning Editorial

Food & Beverage Packaging

devotes its award-winning editorial to the food and beverage packaging markets. The publication delivers in-the-field coverage, analysis, trends and technical information at a depth that publications covering the entire spectrum of packaging simply cannot deliver. The result is a publication that connects immediately and closely with readers about their specific issues, applications and packaging solutions.

Food & Beverage

Packaging's

content is concentrated to professionals in the food and beverage markets - your customers. * Source: PMMI t he Most Circulation to

Food & Beverage Packagers

Beverage

16.5%

(9,380)

Food - 80%

(45,620)

Total Qualified Circulation: 57,000

Retail

Headquarters

3.5% (2,000)

Source: BPAWW Circulation Statement, June 2008

Source: Clear Seas Research,

Food & Beverage

Packaging

Reader Preference Study, July 2008

Our readers spend

$1.3 million on packaging each year (mean total annual dollar value of food and beverage related packaging equipment, containers, materials, supplies and services.) Our industry-leading food and beverage packaging circulation matches our targeted editorial focus. Every month we deliver your message to more buyers and decision-makers in marketing, operations, engineering and purchasing than anyone else. We put your message in front of new customers in all areas of the packaging industry.

Since 1959,

Food & Beverage

Packaging

(originally as

Food &

Drug Packaging

) has reported on the trends and technologies challenging packagers in the food and beverage markets.

Our April 2009 issue celebrates

50 years of food and beverage

packaging innovations in a special anniversary issue that looks back at our history and ahead to the future. t h E ON lY MAGAzINE YOU NEED tO REACh FOOD AND BEVERAGE PACKAGERS! the Undisputed leader for Food and Beverage Packagers

Expanded Customer Reach

MU lt

IMEDIA ADVER

t

ISER PROGRAM

Lower Combined Rates!

Food & Beverage Packaging's

weekly e-newsletter delivers concentrated, time-sensitive content directly to the desktops of food and beverage packaging professionals. Enhance your print ad campaign with your banner ad or sponsored link in

Food & Beverage

Packaging Insights

e-newsletter. You'll reach your prime customers at a greater frequency. Spend $28,000 or more combined in print and electronic marketing products and earn premium integrated media rates. Our comprehensive market reach through print and electronic products allows you this exclusive opportunity to cost-effectively market your company. See our rate card for this special offer and lower combined rates!

New in 2009!

New and Improved

in 2009!

Food & Beverage Packaging

- t he Most Useful

Information Source for Food and Beverage

Packag

ing Industry Professionals

Our readers declared

Food & Beverage Packaging

the most useful publication to help them grow their business. Our precise focus on the food and beverage pa ckaging segments creates a unique avenue for you to easily reach new and existin g customers.

Food & Beverage Packaging

- t he Best-Read Industry Magazine

Industry professionals agree that

Food & Beverage Packaging

is the magazine they read the most. Your ad is more likely to be seen in a well-read publication.

Visit us at www.foodandbeveragepackaging.com

for our expanded online integrated media planner. See what other opportunities

Food & Beverage Packaging

can offer you!

020406080

76%
24%

Broad-Based

Magazines

020406080

76%
13% 8% 3%

Packaging Digest

Packaging World

PMT Packaging Machinery Technology

Source: Clear Seas Research

Food & Beverage Packaging

Ad Readership Study, July 2008Source: Clear Seas Research Food & Beverage Packaging Ad Readership Study, July 2008

Machinery

and Equipment

Corporate

Profile

(In-Field Report)

Products

FREE

Advertiser

Bonuses

(1/2 page or larger)

SupplementsMaterials and

Containers

Market Trends

January

Closes Dec 15

February

Closes Jan 15

March

Closes Feb 16

April

Closes Mar 13

May

Closes Apr 15

June

Closes May 15

September

Closes Aug 14

Best Practices

From a Major Food/

Beverage ProcessorBest Practices From a Major Food/Beverage ProcessorBest Practices From a Major Food/Beverage ProcessorBest Practices From a Major Food/Beverage Processor

Inspection: Vision,

Optical, X-ray,

Metal Detection,

Checkweighing

Line Integration:

Turnkey Systems,

ConsultingForm-Fill-Seal:

Vertical, Horizontal,

Pouch Filling

Coding/Marking/

ImprintingFilms and Resins: Bio-Based,

Polymers, AdditivesAdhesive

Applicators:

Hot Melt

Machinery Components:

Controls and Automation,

PLCs, Motors

Filling: Dry, Liquid,

Pouch, BagLabeling: Pressure-Sensitive, Shrink, Cold GlueConveyors, Accumulators, Dividers/Combiners Form-Fill-SealCase Packing: Erecting, Filling, Sealing, Erect-Fill-Seal

Coding/Marking/

Imprinting:

Equipment, Ink,

Supplies, SolventsFillingLabelingCapping/SealingInspectionCoding/Marking/ImprintingPalletizing/UnitizingConveyorsCase Packing

ClosuresPaperboard/Folding CartonsLabelsPackage Design Workflow Management & ServicesAdhesives and Sealants

Resins, Additives,

FilmsRigid Containers: Plastic, Glass, Metal or PaperRigid Containers: Plastic, Glass, Metal or Paper

Juice/Juice DrinksSnack FoodsMeat & PoultryDairy ProductsMicrowavable FoodsCerealProduceBottled WaterAlcoholic Beverages

Bonus

Distribution

WestPack,

Feb 10-12,

Anaheim, CA Sustainable Package

Design,

Jan 27-28, Clearwater Beach, FL Snaxpo, Mar 29-Apr 1, Orlando, FL BevTech, Apr 27-29, Ft. Lauderdale, FL Food Safety Summit, Apr 27-29, Washington, D.C United Fresh (Produce), Apr 22-24, Las Vegas PackagingXchange,

Apr 26-29,

Park City, Utah SouthPack, Mar 11-12, Charlotte, NC Flexible Packaging Assoc. Annual Meeting, Feb 25-27, Naples, FL MeatXpo, Feb 22-25, Las Vegas The Summit Mtg. of the Packaging Industry, Feb 25-27, Clearwater Beach, FL Expo Pack Mexico,

June 23-26, Mexico Pack Expo, Oct 5-7, Las Vegas

Worldwide Food Expo , Oct 28-31,

Chicago

MidPak, Oct 21-22, Minneapolis, MN BrandPackaging's Packaging That Sells Conf, Oct, Chicago Pack Expo, Oct 5-7, Las Vegas EastPack, Jun 9-11,

New York City

Global Pouch Forum, Jun 9-11, Ponte Vedra Beach, FL IFT Annual Meeting & Food Expo,

Jun 6-10,

Anaheim, CA

BUY 1 AD, GET

FREE

AD IN THIS MONTH'S

SUPPLEMENT

PLUS: PURCHASE

INFLUENCE LEADSFREE TILE AD IN E-NEWSLETTER

PLUS:

Lead ADvantageBUY 1 AD GET FREE

VISION STATEMENT

OF EQUAL SIZEAD READERSHIP STUDY

AD READERSHIP STUDY

PLUS:

BUY 1 AD GET

FREE

AD IN

THIS MONTH'S

SUPPLEMENTFREE TILE AD IN

E-NEWSLETTER

PLUS:

PURCHASE

INFLUENCE LEADSFREE MAILING TO PACKAGER OF THE YEAR READERS

PLUS:

Lead ADvantageFREE BOOTH PREVIEW AND AT-SHOW VIDEO DEMO PLUS:

BUY 1 AD GET

FREE

AD IN

THIS MONTH'S

SUPPLEMENTFREE MAILING TO PACKAGER OF THE YEAR READERS

BUY 1 AD GET FREE

AD IN THIS MONTH'S

SUPPLEMENTFREE TILE AD IN E-NEWSLETTER

FREE MAILING TO OUR

TOP 100 PACKAGERS

NEW FOR 2009!

July

Closes June 12

August

Closes July 14

October

Closes Sept 14

November

Closes Oct 14

December

Closes Nov 13

RESEARCH

RESEARCH

In-Depth

Monthly

Coverage

Includes:

Food:

Bevera

ge:

State of the

Industry

Reports

Chief

Executive

OfficersExclusive Lists By Sub-Market

50-Year

Timeline of

Innovations

Packaging Innovator of the Decade Packaging Predictions Tomorrow's Leaders Top Regulations Affecting Food & Beverage Markets

TOP 100

PACKAGERS

BEVERAGE

PACKAGER OF

THE YEARFOOD

PACKAGER OF

THE YEARPackaging

Trends 2009

Roundtable

SPECIAL 50

TH

ANNIVERSARY

ISSUE!

PLANTS OF THE YEAR

ANNUAL

CONSUMER

INSIGHTS

25% Discount

Off Planner

with Purchase of Sept & Oct

Issues

PACK EXPO

PLANNER

Show Info

Floor Plan

Exhibitor

Previews

Visitors Guide

FREE BANNER ON

BUYERS GUIDE

SITE FOR 1 YEAR

PLUS:

Lead ADvantage

BUYERS GUIDE

Fully linked,

searchable, complimentary online directory!

Product Listings

Supplier Listings

Association Listings

September

Closes Aug 14Sponsorship Opportunities!Sponsorship Opportunities!Sponsorship Opportunities!Sponsorship Opportunities!3-ISSUE PACK EXPO SHOW PACKAGE!

Webinars

Podcasts

Research

Custom

Media

Solutions

Video

Website

White

PapersMicrosites

E-Newsletters

Digital

Issues

Industry

Directories

Integrated Marketing Services

The 2009 Integrated Media Planner includes a full range of solutions from brand-building advertising to integrated direct response e-media programs and relationship- building face-to-face events. Our editorial, sales and e-media teams offer you expertise and experience, develop custom programs to reach your marketing goals, enhance new product initiatives and help ensure results.

Visit

www.foodandbeveragepackaging.com for an expanded online integrated media planner with additional information about our print and electronic media services. List your company for year-long exposure to your audience in print and online. Attract buyers to your company with advertising and enhancements to suit every budget including new online options like video and even Request For Proposal (R.F.P.) sales leads.

NEW for 2009!

Add/update/edit your listing online,

anytime. Go to our website to set up your account access.

Online & Digital Resources

at foodandbeveragepackaging .com The core of our integrated media services is a combination of our print magazine, our website and our other related ancillary services. As your partner, we offer you a wealth of opportunity to build your brand and grow your business. Drive traffic to your site and generate sales leads by placing your advertising message on foodandbeveragepackaging .com . You'll receive optimum exposure, accountability and a wide array of promotional options to fit your strategy and budget. Generate leads and gain exposure by utilizing these website opportunities:

Food & Beverage Packaging's

weekly e-newsletter,

Food &

Beverage Packaging Insights

, provides complete market coverage directly from key industry professionals and gives our readers unique industry analysis and hard-to-get industry trend information.

E-newsletter ads can generate

sales leads, promote new products or drive traffic to your websites. Place a banner, tile, contextual or skyscraper ad, or link to supplier White Papers and video. Consider a custom e-newsletter with unique content targeted to your customer base.

WebsiteIndustry Directories

E-newsletter

Our diverse and expansive portfolio of food, beverage and packaging magazines gives you an unmatched resource to reach decision-makers in all areas of these industries. Consider these other BNP Media publications as part of your marketing reach: Searching for ways to better position your company in the market? Seeking new ideas on how to improve product acceptance?

Venturing into new markets and

not sure which path to take? Get vital data you need with Clear

Seas Research.

Dedicated to providing results-

oriented market research and insightful analyses with a focus on understanding your business.

Contact Sarah Corp (248) 786-1625

corps@clearseasresearch.com t he BNP Custom Media Advantage

BNP Custom Media develops unique,

innovative, tailored custom media programs to meet your marketing needs while you build the relationships that will carry your business forward.

BNP Custom

Media combines the power of 21 media

brands and an incomparable vertical market readership. You'll have access to our extensive subscriber base of 238,785* industry professionals. This gives you direct, focused access to your clients.

Our award-winning

editorial staff combines years of industry experience to offer you an exclusive resource to help shape the success of your project. From compelling graphics to cutting-edge online opportunities, we can develop media components to accompany all of your custom media projects.

Contact

*Source: BNP food, beverage and packaging unduplicated circulation, August 2008.

Educate Professionals in Your Industry and

Generate

l eads with Webinars If you have not yet employed Webinars in your advertising efforts, you are missing out on an opportunity to target qualified audiences. Not sure where to start? Let the experts at

Food & Beverage Packaging

help you. Staff experts will take care of all the promotion, registration and Webinar management. You will build brand awareness, become an educational leader and receive the lead database of all registrants. Contact your sales rep today to get started. Beverage Industry Brand Packaging Candy Industry Confection & Snack Retailing Contract Manufacturing & Packaging Dairy Foods Flexible Packaging Food & Beverage Packaging Food Engineering Food Master Independent Provisioner Industria Alimenticia Meat & Deli Retailer The National Provisioner Prepared Foods Private Label Buyer Refrigerated & Frozen Foods Refrigerated & Frozen Foods Retailer Snack Food & Wholesale Bakery Comprehensive Industry ExposureWebinarsCustom Media Solutions

Research

Digital Edition

Sponsor a Digital Edition or let us create a customized digital magazine for you. Digital issues feature interactive capabilities with live links to your web pages and e-mail addresses. You can also link to streaming audio or video presentations of your products and services. Contact your sales rep today to explore the expansive capabilities of this online service.

Supplements

Content / Video

2009 Advertising Rates & Specifications

Color Rates

4-Color or 3-Color Process

Special Color

Rates are for R.O.P. 4- or 3-color

Additional charge for any special process inks only. Printing is by color and black. web-offset. Per Page $1370

Per Page

$1950 Per Spread $1720

Per Spread

$2420 Per 1/2 page $910

Per 1/2 page

$1250

Insert Rates

Contact Publisher for more Information.

Classified Rates

Boxed/display ads. One inch minimum. All classified ads are payable wi th copy and are non-commisionable. Net rates listed. Color is additional ch arge. 1x 3x 6x 12x

Per Inch

$185 $165 $155 $140

Advertising Contacts

Mike Barr

Group Publisher

barrm@bnpmedia.com

Tel: 630-499-7392

Fax: 630-499-7390Frank ProkosAssociate Publisherprokosf@bnpmedia.comTel: 847-405-4120Fax: 847-405-4100

Bob Feher

Senior Marketing Mgr

feherb@bnpmedia.com

Tel: 440-281-3511

Fax: 248-502-9025Steve liputSenior Marketing Mgrliputs@bnpmedia.com Tel: 847-405-4112Fax: 847-405-4100

Catherine Wynn

Dir., Inside Sales & Classifieds

wynnc@bnpmedia.com

Tel: 847-405-4010

Fax: 847-405-4100

BNP Media helps people succeed in

business with superior information. WEBSI t

E RAtES 6x 12x

Banner Ad

$ 1456 $ 1352

Tile Ad

962 933

Sponsor Button

1274 1196

Skyscraper Ad

1980 1880

Article Sponsorship Ad

2288 2185

B/W PRIN

t RAtES 1x 3x 6x 12x 18x

Full page

$ 6580 $ 6300 $ 6060 $ 5820 $ 5600

2/3 page

5200 5000 4800 4560 4430

1/2 pg.(island)

4890 4690 4460 4330 4150

1/2 page

4290 4120 3960 3800 3640

1/3 page

2880 2760 2640 2550 2430

1/4 page

2370 2270 2190 2080 2010

Cover 2*

9520 9140 8790

Cover 3*

9200 8840 9490

Cover 4*

9780 9390 9020
*Includes Bleed and Color

B/W PRIN

t RAtES 6x 12x 18x

Full page

$ 5825 $ 5600 $ 5380

2/3 page

4620 4390 4265

1/2 pg.(island)

4285 4160 3995

1/2 page

3810 3650 3500

1/3 page

2540 2450 2340

1/4 page

2110 2000 1935

Cover 2*

8790 8450

Cover 3*

8500 8165

Cover 4*

9025 8675Website Specs

Web Specs:

Banner ad 468 x 60 pixels Tile Ad 125 x 125 pixels Sponsor Button 120 x 60 pixels Skyscraper Ad 120 x 240 pixels Article Sponsorship Ad 300 x 250 pixels

File Size:

20K or less (JPG or GIF file); 30K or less (SWF file)

Colors:

256 colors or less

Resolution:

72 DPI

File Formats:

JPG, GIF (static or animated) SWF (Adobe Flash must include .FLA file) Animation within ad unit: 30 seconds maximum without being re-initiated by the user; 15 seconds max for total animation

Mechanical Information

Trim Size

8" X 10-3/4" Vital advertising material should be kept at least 1/4" away from final trim,

1/2" from bleed size. Critical material should not run into the gutt

er.

Printing

Body forms and covers heat-set web offset.

Binding

Saddle-stitched. Jogs to head.

Advertising Space Sizes

NON-B l

EED INC

h ES BlEED INChES (width x depth) (width x depth)

Full Page

Full Page

2/3 Page

2/3 Page

1/2 Page (vert.) 1/2 Page (vert.)

1/2 Page (horiz.) 1/2 Page (horiz.)

1/2 Page (island)

1/3 Page (vert.)

Spread Bleed

1/3 Page (square)

1/3 Page (horiz.)

1/4 Page (square)

1/4 Page (horiz.)

Above sizes allow for 1/8" bleed on all sides.

Gutter bleed only - each side 7-5/8" X 10"

Production Information

SWOP Specifications Apply.

All materials submitted electronically are subject to review by the production department. Macintosh formatted CD's are preferred. Advertisers may also send their files electronically using our FTP site. Contact the Advertising Manag

er at (847) 405-4000 for specifications and directions for downloading ads. High Resolution PDF-X1a files with fonts and images embedded, CMYK, 300 dpi. Advertisers must provide a go-by for identification purposes.
All ads will be printed to the density indicated in the file unless a

certified color press proof is provided. Valid types of color proofs include Matchprints, Fujiproof, or digital proofs such as Pictro or Iris. Laser, ink-jet, or color copy proofs are acceptable for identification purposes only. If a valid color proof is not provided but is desired, we will produce

one at an additional production charge of $50. Artwork, copy changes, film conversion, other prep work are billed a t net, no agency discounts. Materials are stored by publisher for 1 year from issue date, then destr oyed unless otherwise instructed by the advertiser or agency.

15% to recognized agencies on space, color, and position if accounts are kept current. Commission is not allowed on insert handling, special bind

ing or trimming of inserts, reprints, other mechanical charges, spotlight ads and classified adver tising. Advertisers will be short-rated if within a 12-month period from the dat e of first insertion they do not use the amount of space upon which thei r billings have been based. Advertisers will be rebated or receive credits if within a 12-month peri

od they have used sufficient additional space to warrant a lower rate than the rate they have been bi

lled. No cancellations accepted after published closing date. Contracts may be cancelled by advertiser or publisher on written notice 30 days in advanc e of closing date. Issues are published 12 times a year. See editorial calendar for closing dates. Ship Materials, Insert Samples, Insertion Orders, etc. to: BNP Media, 155 N Pfingsten Road, Suite 205, Deerfield, I l 60015
Attn: Rosemary Gess, E: gessr@bnpmedia.com, P: 847-405-4117 7" x 10" 4-1/2" x 10" 3-3/8" x 10" 7" x 4-7/8" 4-1/2" x 7-1/2" 2-1/4" x 10" 4-1/2" x 4-7/8" 7" x 3-3/8" 3-3/8" x 4-7/8" 7" x 2-3/8" 8-1/4" x 11" 5-3/16" x 11" 4" x 11" 8-1/4" x 5-3/8" 16-1/4" x 11" MU lt

IMEDIA ADVER

t

ISER PROGRAM

- Lower Combined Rates! WEBSI t

E RAtES 6x 12x

Banner Ad

$ 1400 $ 1300

Tile Ad

925 897

Sponsor Button

1225 1150

Skyscraper Ad

1900 1800

Article Sponsorship Ad

2200 2100
*Includes Bleed and Color