On the other hand, Philip Keller and Kevin (Philip Kotler K L , 2012) define social media as a way for consumers to share textual content, pictures, audio,
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marketing theory and practice (Ling et al 1992) Fox and Kotler (1980) described the evolution of social advertising into social communications
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Philip Kotler, Nancy Lee, and Social Norms Theory is based on the central concept that Use media channels at the point of decision making
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we consider in this book) and social media (one of many potential promotional Philip Kotler; Social Marketing and Public Health: Theory and Practice
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texts (Kotler and Andreasen 1991) and a Harvard teaching note (Rangun and Karim 1991) There have been reviews ofthe accomplishments of social marketing
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Fashion brands need digital marketing strategies to build awareness, reputation and to generate Marketing Management, Global Edition – Philip Kotler
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In 1969, Philip Kotler and Sidney Levy argued that: “ marketing is a pervasive societal social marketing extensively in their strategies Social
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