stakeholders as mere beneficiaries of marketing rather than as stakeholders as they are traditionally defined—anyone who is affected by or can affect what a
2009-08.pdf
Levitt showed how they declined inevitably as technology ad- vanced because they defined themselves too narrowly To continue growing, companies must ascertain
Marketing-Myopia-Theodore-Levitt.pdf
“Marketing Myopia” is the quintessential big they defined their industry incorrectly was that the railroads, Hollywood defined its business
levitt_marketingmyopia1.pdf
The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead
hbr-july-aug-2004-marketing-myopia.pdf
In "Marketing Myopia," Levitt emphasized the need for corporations to re-examine to the railroads, his examples of those who had defined themselves too
mclaugh-ps89-4.pdf
Abstract: Marketing myopia, a high-lightening marketing theory projects crucial In layman's terms, this means that the quantitative researcher asks a
ijsrp-p6359.pdf