the future Keywords: marketing, definition, American Marketing Association Gregory T Gundlach is Coggin Distinguished Professor of Marketing,
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Association (AMA) definition of marketing has provoked warranted criticisms of the informal and sporadic AMA definition-making process and has served as a
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Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve What are the
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Définitions des concepts associés à l'engagement des consommateurs Men, 2013) ce qui a grandement influencé le processus de contrôle de l'information
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(2013) remplace le paradigme des 4Ps et met l'accent sur Solution-Accès-Valeur-Éducation Il est davantage orienté-client et répond mieux à la complexité des
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DAFTAR PUSTAKA American Marketing Association (2013) Definition of Marketing Journal of Global Fashion Marketing: Bridging Fashion and
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