[PDF] The meaning and image of Otaku in Japanese society and its

View - Download The meaning and image of Otaku in Japanese society and its

Previous PDF

Next PDF

JAPANSKA

The meaning and image of Otaku in

Japanese society, and its change over

time

Andreas Welin

Handledare:

Martin Nordeborg

Kandidatuppsats Examinator:

VT 2013 Yasuko Nagano-Madsen

2

Abstract

The aim of this study is to clarify how the term otaku, commonly thought of as a Japanese equivalent to the word nerd, is defined and regarded in Japanese media and society. This is done through a chronological analysis of newspaper articles from the publications Asahi Shimbun, Shuukan Asahi and Aera, using Laclau and Mouffes theory on discourse and its analysis as a methodological foundation. The selected period for analysis stretches from 1989, when the term otaku was brought into the limelight in the media, to 2012. To supplement this analysis, a contemporary survey is included in the study, carried out in the form of an online questionnaire aimed at Japanese people who self-identify as otaku. The survey presents the otakus own thoughts on the subject at hand: how they define themselves, how they feel society and media regard them, et cetera. The complete analysis shows that during the past two decades, the term otaku has lost much of the negative connotations it carried from the end of the 1980s, though certain stereotypes remain associated with the s meaning has become somewhat diluted as more people apply the label to themselves based on a comparatively shallow understanding of the term, removed from its original cultural context. Keywords: Japan, otaku, pop culture, anime, manga, Akihabara 3

Table of Contents

1. Introduction ............................................................................................................................ 4

1.1 Acknowledgements .......................................................................................................... 4

2. Glossary .................................................................................................................................. 6

3. Background ............................................................................................................................ 8

3.1 Problem and Aim ........................................................................................................... 10

3.2 Discourse theory ............................................................................................................ 10

3.3 Method ........................................................................................................................... 12

4. Previous studies .................................................................................................................... 15

5. Otaku defined in Japanese media (Asahi Shimbun, Weekly Asahi, Aera) A chronological

analysis ..................................................................................................................................... 17

5.1 Late 1980s through the '90s Tsutomu Miyazaki puts Otaku in the limelight (and sets

the tone of the debate) ......................................................................................................... 17

5.2 The first decade of the new millenium (2000) Akihabara, Densha Otoko and the

upheaval of the otaku image ................................................................................................ 19

5.3 2010 and beyond The otaku image today ................................................................... 25

6. Otaku in the eyes of Otaku A contemporary survey.......................................................... 29

6.1 The questionnaire .......................................................................................................... 29

6.2 Summary of respondents ............................................................................................... 30

6.3 What otaku think of otaku ............................................................................................. 31

6.4 Otaku ............................................................................. 32

7. Discussion ............................................................................................................................ 36

8. Conclusion ............................................................................................................................ 40

References ................................................................................................................................ 41

4

1. Introduction

I would be lying if I said that anime and related Japanese pop culture was not what sparked my interest in Japan, and later in learning the actual language. With my own hobbies in mind and my lack of interest towards much else, I started identifying myself as an otaku, thinking it was mereQHUGquotesdbs_dbs35.pdfusesText_40

[PDF] calcul ration alimentaire

[PDF] praxinoscope

[PDF] ame et yuki 2

[PDF] ration alimentaire définition

[PDF] oeuvre engagée contre le racisme

[PDF] mamoru hosoda

[PDF] ame et yuki film complet en francais

[PDF] oeuvre contre le racisme hda

[PDF] le garçon et la bête

[PDF] les types de ration alimentaire pdf

[PDF] mémoire et apprentissage scolaire

[PDF] la mémoire en psychologie cognitive

[PDF] ration alimentaire militaire

[PDF] processus d'encodage mémoire

[PDF] exposé sur la. mémoire humaine