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BMW M COLLECTION.

recommendations for product presentation and the communication packs with information on the communication materials. BMW / Lifestyle collections / POS 



BMW M MOTORSPORT COLLECTION.

recommendations for product presentation and the communication packs with information on the communication materials. BMW / Lifestyle Collections / POS 



BMW BIKES.

A successful sale of the BMW Lifestyle products is based on product know-how recommendations for product presentation and the Communication Packs with.



BMW BIKES.

recommendations for product presentation and the communication packs with information on the communication materials. BMW



BMW COLLECTION.

recommendations for product presentation and the communication packs with information on the communication materials. BMW / Lifestyle collections / POS 



BMW BIKES.

recommendations for product presentation and the communication packs with information on the communication materials. BMW



BMW Group Investor Presentation December 2016

1 déc. 2016 iPERFORMANCE AND BMW i–BALANCING THE PRODUCT PORTFOLIO. BMW Group Investor Presentation December 2016. DYNAMIC. EFFICIENT. M Core Models.



BMW Group Investor Presentation December 2017

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Presentation by Klaus Froehlich at the BMW Group Analyst and

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Investor Presentation December 2015

9 déc. 2015 THE BMW GROUP REACHED A NEW RETAIL SALES ... “A new mobile lifestyle” ... Number of components in the body shop reduced by 1/3 to ~130.

BMW BIKES.

For more than 70 years of bike history, BMW has been impressive with its high-quality and innovative models. The BMW Bike Generation IV, which was developed in cooperation with

Designworks, continues this success story.

New to BMW Bikes are the high-quality 3T for BMW Gravelbikes. They weredeveloped in collaboration with the Italian brand 3T and are available in two exclusivecolour designs. These aerodynamically designed bikes stand out thanks to first-class technical equipment and state- of-the-art racing components.

All other BMW Bikes are still available.

Number of new collection items: 7.

Number of existing collection items: 14.Update 0/202

Carriers andbasketremoved.

New PN for:

all Cruise Bikes, all M Bikes and all Urban Hybrid E-Bikes

BMW BIKES.

QUICK OVERVIEW.

2Key message:

Target group:

Price level:First-class design, innovative functions. BMW drivers; self-confident, sporty women and men.

Upper medium and premium.The successful sale of BMW Lifestyle products is based on product know-how and an

understanding of target groups. It is therefore important that all those responsible internalise this product information. Pages not required in this document can of course be deleted. Visual merchandising guide and communication packs. In the media pool for you to download: The visual merchandising guide with concrete recommendations for product presentation and the communication packs with information on the communication materials. BMW | Lifestyle Collections | POS | Visual merchandising | 2020 BMW | Lifestyle Collections | POS | Action packs | 2020

BMW BIKES.

3PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ. What we know from BMW vehicles can also be found in BMW Bikes.

They enthuse riders not only with pure driving pleasure, but also with first-class design and innovative functionalities. The modern colour scheme, the linear frame shape with discreet BMW branding give the BMW Bikes an unmistakable urban look. The collaboration with 3T perfects the combination of unique design and innovative components. DESIGN AND FUNCTION.BMW collaboration with 3T.

The collaboration with the Italian brand 3T

sets standards. The gravel bike stands out thanks to its precise, minimalist design and state-of-the-art racing components.

Clear lines and contours as well as the

modern colouring make this bike unique. Special themes of the collection:

The BMW M Bike.

The material mix of aluminium and carbon

analogous to the BMW M vehicles gives this bike its sportiness. Due to the carbon fork specially developed for the bike, the weight of the bike could be reduced by a kilogram.

The BMW E-Bikes.

Stylish, clear form meets high tech:

The BMW Active Hybrid E-Bike and the

BMW Urban Hybrid E-Bike feature powerful

drive units that blend seamlessly into the slim frame. Both E-Bikes are equipped with an innovative LED battery-charge indicator.

The BMW Cruise Bikes.

The unmistakable design inspired by the

the fixie trend and the high-quality components of the BMW Cruise Bike create the unique BMW experience even when biking.

3Update 202ˠBMW BIKES.

DESIGN PHILOSOPHY.

BMW BIKES.

Frame:

Colour:

Brake:

Fork: Seat:

Seat post:

Gear shift:

Tyres:

Wheels: 3T FOR BMW GRAVELBIKE

The Gravelbike as an exclusive edition for BMW, created in collaboration with the traditional Italian company 3T.

Product description:

Precise, minimalist design.

High-quality, especially light carbon frame.

State-of-the-art racing components.

Combines the versatility of a gravel bike with the best aerodynamics.

Available in two different colour designs.

3T ExploroCarbon

Grey/Grey, Grey/Blue

Shimano GRX

3T LuteusTeam

Brooks Cambium C17

3T Charlie; clamp: 3T Internal Clamp

Shimano GRX, 11 speed

SchwalbeG-One

Fulcrum 650B alloy; spokes: FulcrumArticle no.:

Grey/Grey

Grey/BlueS80 91 5A07302

M80 91 5A0A482

L80 91 5A0A483

XL80 91 5A0A484

S80 91 5A07303

M80 91 5A0A485

L80 91 5A0A486

XL80 91 5A0A487

4PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ. Handlebars:

Rear/front hub:

Chain:

Cog set:

Crank set:

Control set:

Pedals:

Gear lever:

Weight:3T SuperErgoTeam Carbon; handlebar stem: 3T; handlebar tape: Cambium bar tape

Fulcrum

Shimano HG-601

Shimano 11-42

3T TornoTeam Carbon

Token

Flat comfort pedals

Shimano GRX; wiring: Shimano

Approx. 8.7 kg Grey/Grey Grey/Blue Carbon frame and fork Carbon seat post

Carbon pedal crank

BMW BIKES.

3T for BMW FRAME SIZE.

PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202

. 5SizeSM L XL

Forkaxle-crown395395395395

Headtubeangle69.571.172.572.5

Seattubeangle72.572.572.572.5

Toptubelength529550571592

Seattubelength463490518545

Headtubelength101125150180

BB drop70707070

Stack517546575604

Reach366378390402

Front Center591598606627

RearCenter415415415415

ForkRake50505050

BMW BIKES.

Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

Rims:BMW CRUISE BIKE

The slim frame design of the Cruise Bike focuses on the latest fixie trend.

Product description:

Frame design developed in collaboration with Designworks. Comfortable hub gear: low-maintenance and low wear.

Hydraulic disc brake at the front and back.

Sporty handles for better grip.

Aluminium

Glossy Silver / Frozen Blue

Shimano 180 mm (front) 160 mm (back)

Rigid forks in frame colour (aluminium)

SelleRoyal Freccia, black

Shimano Nexus 7-speed (hub gear)

Continental Contact Cruiser

Glossy Silver

Frozen BlueS

M LS M

LSlim, innovative

frame design

6PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Handles: Ergon G E-1

Weight: 13 kg BMW logo Professional Video Tutorial: https://www.youtube.com/BMW_Cruise_Bike

BMW BIKES.

Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

Rims: BMW M BIKE MATT BLACK

The M Bike with the BMW M Motorsport stripe is characterised by sporty details and carbon-fibre elements.

Product description:

Slim frame design inspired by the fixie trend, developed in collaboration with Designworks.

Sporty handles for better grip.

Forks, spacers and saddle support of carbon-fibre for less weight and higher rigidity.

Sporty, lightweight saddle in black.

Hydraulic disc brake at the front and back.

Aluminium

matt black

Shimano 180 mm (front) / 160 mm (back)

Carbon fibre

SelleRoyal Mach 2 saddle, black

Shimano SLX / XT 11-speed (derailleur)

Continental Grand Sport Extra

M L

7PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.BMW logo BMW M Motorsport stripe

Handles: Ergon G E-1

Weight: 12,5 kgOibell

Sporty handles

Carbon-fibre detailsProfessional Video Tutorial:

https://www.youtube.com/BMW_M_Bike

BMW BIKES.

Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

Rims:BMW ACTIVE HYBRID E-BIKE

The Brose Drive S Alumotor and the fully integrated Li-ion battery in the down tube characterise the new design of the BMW Active Hybrid E-Bike.

Product description:

Long range thanks to 600 Whbattery.

Removable Li-ion battery.

Hydraulic disc brakes at the front and back.

Special eZonee-bike saddle from SelleRoy provides more comfort.

Ergonomic handles for extra comfort.

LED light system integrated in the rear mudguard.

Aluminium

BluewaterMetallic

Shimano 180 mm (front) / 160 mm (back)

SuntourNCX in frame colour

SelleRoyal eZonee-bike saddle, black

Shimano Deore/ XT 10-speed (derailleur)

Continental Contact Cruiser

8PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Charge status display

Innovative frame design

Light integrated in the mudguardDisplay with connection to smartphone app

LED front light (40 Lux)

Brose

Drive S AlumotorBrose logotype on motor

Item No.:S 80 91 2465970

M 80 91 2465971

L 80 91 2465972Handles:

Weight:

Battery:

Motor:Ergon GP-1

23,5 kg

Lithium-ion battery 600 Wh

Brose Drive S Aluwith 250 W nominal output,

90 Nm torqueProfessional Video Tutorial:

BMW BIKES.

Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

Rims: BMW URBAN HYBRID E-BIKE

The battery in the Urban Hybrid E-Bike is integrated in the frame, so that it is almost invisible.

The hub motor in the back wheel and the pedalling sensor technology provide an extremely dynamic riding experience.

Product description:

Short charging time.

Integrated removable Li-ion battery.

Hydraulic disc brakes at the front and back.

Sporty handles for better grip.

Aluminium

matt black

Shimano 180 mm (front) / 160 mm (back)

Rigid forks in frame colour (aluminium)

SelleRoyal Mach 2 saddle, black

Shimano Deore/ XT 10-speed (derailleur)

Continental Grand Sport Extra

M

L Fixed installed display and

charge status displayInnovative charge status display

Innovative frame design

9PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Handles:

Weight:

Battery:

Motor:Ergon GE-1

18,5 kg

Lithium-ion battery, 300 Wh

Hub gear with 250 W nominal outputIntegrated removable

Li-ion batteryOibell

Black spokesProfessional Video Tutorial:

BMW BIKES.

BMW FOLDING BIKE

Compact folding bike with innovative folding mechanism of durable, lightweight aluminium.

Product description:

With innovative folding mechanism.

Lightweight aluminium frame.

Fits into any BMW boot.

Including transport bag and rechargeable battery light set (with Li-ion battery).

10PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

Rims: Aluminium

black / blue

Rim brake

Rigid fork

Comfort saddle, black

Shimano RevoShift8-speed (derailleur)

KendaKwestwith reflective strip

Weight: Ergonomic grips for RevoShiftgear changer

11 kgProfessional Video Tutorial:

https://www.youtube.com/BMW_Folding_Bike

BMW BIKES.

BMW CITY SCOOTER

Dynamic scooter with integrated folding mechanism, splash protection and side stand for parking.

Product description:

Comfortable, fast riding over longer distances (wheel diameter 200 mm).

Low-level running board.

Integrated side stand.

Triple-secured folding and locking mechanism.

11PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Material:

Colour:

Item No.: Plastic

black

80 93 2446748Practical folding mechanism

Triple-secured folding and locking mechanism

Low-level running board with integrated rear stand

BMW BIKES.

BMW JUNIOR CRUISE BIKE

Hard-wearing, modern children's bike with a sturdy aluminumframe.

Product description:

Cool BMW design.

BMW logo on head tube and BMW logotype on profiled tyres. Maximum safety due to front, rear, tyre and pedal reflectors. With bike stand, suspension fork and disc brakes at the front and back.

12PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Sporty seat

Suspension fork

Disc brakes

Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

Rims: Aluminium

black / red, mineral white / red

Promax160 mm (front / rear)

Zoom suspension fork

SelleRoyal

Shimano RevoShift6-speed (derailleur)

BMW special tyres with offroadprofile

mineral white 80 91 2451006 Handles:

Weight:

Age:Ergonomic grips

12.5 kg

Suitable for children aged 6 to 9 years

BMW BIKES.

BMW KIDS BIKE

Innovative bike for children, balance bike and standard bike in one.

Product description:.

Balance bike and standard bike in one: including drive unit and chain for conversion.

Balance bike with innovative footrests.

Perfect for learning to ride a bike, trains children's sense of balance, stabilisers are not necessary.

With bike stand and chain looper: child-friendly chain guard, therefore no soiling during assembly. Ergonomic saddle from SelleRoyal specially developed for BMW, with grab handle.

13PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.Balance bike with footrestsAdjustable, ergonomically-shaped saddle

with grab handle

Drive unit for standard bike

(incl. pedals and chain looper)

Frame:

Colour:

Brake:

Fork:

Saddle:

Tyres:

Rim:Aluminium

white / raspberry, black / orange

Coaster brake

Front brake (rim brake)

Steel fork

SelleRoyal

Anti-slip BMW special tyres

white 80 91 2451008 Handles:

Weight:

Age:Child-friendly handles

Balance bike 6 kg, standard bike (with drive unit) 8 kg, permissible load capacity 25 kg

For children from 3 years (balance bike)

For children up to approx. 6 years (standard bike)

Material:

Colour:

Thickness:

Weight:

Length:

Item No.:BMW FOLDING LOCK

Sturdy and secure folding bike lock with innovative flexible joint construction.

Product description:

5 mm thick rods made of hardened stainless steel.

Joint construction enables compact folding.

Special rivets for increased theft protection.

High-quality cylinder lock with two keys.

Rods with two-component plastic coating to protect the paintwork from damage. Incl. transport bag for the easy stowing on the bike.

From ABUS.

Hardened stainless steel

white / black

0.5 cm

1.05 kg

0.9 m

80 92 2413146

1 PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202ˠ.BMW BIKES.

ACCESSORIES.

Attachment to the bike

with screw or Velcro- type f astener

Magnetic fastener

1

PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 202

.BMW KIDS BIKE HELMET Lightweight, secure children's helmet with integrated LED rear light for increased safety.

Product description:

Easy-to-use magnetic Fidlockfastener.

Individually adjustable wheel adjustment system at the back. Red LED flashing light integrated in the wheel for improved visibility. Six air inlets and outlets for excellent ventilation.

Tested safety.

From ABUS. Wheel adjustment system with integrated L ED flashing lightFly protection grilles

BMW logoBMW BIKES.

ACCESSORIES. Material:

Colour:

Size:

Item No.:Polycarbonate, polyester

white / anthracite

46 ˛52 cm (S), 52 ˛57 cm (M) 80 92 2461063 (S)

BMW BIKES.

1

˥FRAME SIZE

PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS ˡ˟ˡˠ.BMW Cruise Bike BMW M Bike BMW Active Hybrid BikeBMW Urban Hybrid Bike

SMLSMLSMLSML

A Top-tube length (mm)564.43582.96600.89560.7584.67610.39589.86599.86624.86570.89584.89600.89 B Seat tube length (mm)420460510480520560460495540460495540 C Chain stay length (mm)442442442429429429492492492442442442

D Seat tube angle73.50̨73.50̨73.50̨73.50̨73̨72.50̨73.5̨73.50̨73.50̨73.50̨73.50̨73.50̨

E Head tube angle70̨70̨70̨70.50̨71̨71.50̨69̨69̨69̨70̨70̨70̨ F Wheelbase (mm)1061.121080.291099.171040.261054.091069.331157.321167.321192.321069.171083.171099.17quotesdbs_dbs27.pdfusesText_33
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