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BMW BIKES.

For more than 70 years of bike history, BMW has been impressive with its high-quality and innovative models. The BMW Bike Generation IV, which was developed in cooperation with

Designworks, continues this success story.

New to BMW Bikes are the high-quality 3T for BMW Gravelbikes. They weredeveloped in collaboration with the Italian brand 3T and are available in two exclusivecolour designs. These aerodynamically designed bikes stand out thanks to first-class technical equipment and state- of-the-art racing components. Also new are the BMW front carrier for the BMW Active Hybrid E-Bike and the BMW Cruise

Bikes as well as the compatible BMW bike basket.

All other BMW Bikes are still available.

Number of new collection items: 7.

Number of existing collection items: 14.

BMW BIKES.

QUICK OVERVIEW.

2

Key message:

Target group:

Price level:

First-class design, innovative functions.

BMW drivers; self-confident, sporty women and men.

Upper medium and premium.

The successful sale of BMW Lifestyle products is based on product know-how and an understanding of target groups. It is therefore important that all those responsible internalise this product information. Pages not required in this document can of course be deleted. Visual merchandising guide and communication packs. In the media pool for you to download: The visual merchandising guide with concrete recommendations for product presentation and the communication packs with information on the communication materials. BMW | Lifestyle Collections | POS | Visual merchandising | 2020 BMW | Lifestyle Collections | POS | Action packs | 2020 PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 2020.

BMW BIKES.

3PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 2020.

What we know from BMW vehicles can also be found in BMW Bikes. They enthuse riders not only with pure driving pleasure, but also with first-class design and innovative functionalities. The modern colour scheme, the linear frame shape with discreet BMW branding give the BMW Bikes an unmistakable urban look. The collaboration with 3T perfects the combination of unique design and innovative components.

DESIGN AND FUNCTION.

BMW collaboration with 3T.

The collaboration with the Italian brand 3T

sets standards. The gravel bike stands out thanks to its precise, minimalist design and state-of-the-art racing components.

Clear lines and contours as well as the

modern colouring make this bike unique.

Special themes of the collection:

The BMW M Bike.

The material mix of aluminium and carbon

analogous to the BMW M vehicles gives this bike its sportiness. Due to the carbon fork specially developed for the bike, the weight of the bike could be reduced by a kilogram.

The BMW E-Bikes.

Stylish, clear form meets high tech:

The BMW Active Hybrid E-Bike and the

BMW Urban Hybrid E-Bike feature powerful

drive units that blend seamlessly into the slim frame. Both E-Bikes are equipped with an innovative LED battery-charge indicator.

The BMW Cruise Bikes.

The unmistakable design inspired by the

the fixie trend and the high-quality components of the BMW Cruise Bike create the unique BMW experience even when biking. 3

Update 2020BMW BIKES.

DESIGN PHILOSOPHY.

BMW BIKES.

Frame:

Colour:

Brake:

Fork: Seat:

Seat post:

Gear shift:

Tyres:

Wheels:

3T FOR BMW GRAVELBIKE

The Gravelbike as an exclusive edition for BMW, created in collaboration with the traditional Italian company 3T.

Product description:

Precise, minimalist design.

High-quality, especially light carbon frame.

State-of-the-art racing components.

Combines the versatility of a gravel bike with the best aerodynamics.

Available in two different colour designs.

3T ExploroCarbon

Grey/Grey, Grey/Blue

Shimano GRX

3T LuteusTeam

Brooks Cambium C17

3T Charlie; clamp: 3T Internal Clamp

Shimano GRX, 11 speed

SchwalbeG-One

Fulcrum 650B alloy; spokes: Fulcrum

Article no.:

Grey/Grey

Grey/Blue

S80 91 5A07302

M80 91 5A0A482

L80 91 5A0A483

XL80 91 5A0A484

S80 91 5A07303

M80 91 5A0A485

L80 91 5A0A486

XL80 91 5A0A487

4PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 2020.

Handlebars:

Rear/front hub:

Chain:

Cog set:

Crank set:

Control set:

Pedals:

Gear lever:

Weight:

3T SuperErgoTeam Carbon; handlebar stem: 3T;

handlebar tape: Cambium bar tape

Fulcrum

Shimano HG-601

Shimano 11-42

3T TornoTeam Carbon

Token

Flat comfort pedals

Shimano GRX; wiring: Shimano

Approx. 8.7 kg

Grey/Grey Grey/Blue

Carbon frame and

fork

Carbon seat post

Carbon pedal crank

BMW BIKES.

3T for BMW FRAME SIZE.

PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 2020. 5

SizeSM L XL

Forkaxle-crown395395395395

Headtubeangle69.571.172.572.5

Seattubeangle72.572.572.572.5

Toptubelength529550571592

Seattubelength463490518545

Headtubelength101125150180

BB drop70707070

Stack517546575604

Reach366378390402

Front Center591598606627

RearCenter415415415415

ForkRake50505050

BMW BIKES.

Material:

Colour:

Dimensions:

Payload:

Model:

Article no.:

BMW FRONT CARRIER

Front-wheel bag carrier, developed in collaboration with Designworksand TubusCarrier Systems.

Product description:

Straightforward design.

Discreet BMW branding.

Simple mounting with enclosed instructions.

Compatible with Snapit/Racktimeadapter.

Aluminium

Matt Black

43 cm ×11 cm ×2 cm

Max. 10 kg

BMW Urban Hybrid E-Bike

80 92 5A0A490

6PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 2020.

ACCESSORIES.

Material:

Colour:

Dimensions:

Payload:

Model:

Article no.:

Aluminium

BluewaterMetallic

43 cm ×11 cm ×2 cm

Max. 10 kg

BMW Active Hybrid E-Bike

80 92 5A0A489

Material:

Colour:

Dimensions:

Payload:

Model:

Article no.:

Material:

Colour:

Dimensions:

Payload:

Model:

Article no.:

Aluminium

Glossy Silver

43 cm ×11 cm ×2 cm

Max. 10 kg

BMW Cruise Bike

80 91 5A0A491

Aluminium

Frozen Blue

43 cm ×11 cm ×2 cm

Max. 10 kg

BMW Cruise Bike

80 92 5A0A492

For BMW Urban Hybrid E-BikeFor BMW Active Hybrid E-BikeFor BMW Cruise BikeFor BMW Cruise Bike

BMW BIKES.

Material:

Dimensions:

Colour:

Payload:

Article no.:

Wood and aluminium

45 cm ×31 cm ×15 cm

Bamboo/Black

8 kg

80 92 5A0A488

BMW BIKE BASKET FOR BMW FRONT CARRIER

Bike basket made of wood and aluminium with BMW word mark, developed in collaboration with Designworks.

Product description:

Compatible with BMW front carrier as upgrade for BMW Bikes.

Sturdy frame made of aluminium rods.

7PRODUCT INFORMATION BMW LIFESTYLE COLLECTIONS 2020.

ACCESSORIES.

BMW word mark

BMW BIKES.

Frame:

Colour:

Brake:

Fork:

Saddle:

Gears:

Tyres:

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