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JUNE2022CANADA'SBESTMANAGEDCOMPANIES2022

Contents2EDITOR"SNOTE

7NEWRULES

Theevidenceisclear:

Takingvacationisa

life-or-deathdecision.

Chooselife

8EXCHANGE

CenovusCEOAlex

PourbaixbelievesitÕs

possibletosatisfy theworldÕsrenewed appetiteforoilandgas andcloseinonnetzero

12BIGIDEA

Aretax-freecapital

gainsonprincipal residencesanunfair subsidytohomeowners?

HereÕswhereeconomic

theorycollideswith politicalreality

16WHATYOUCAN

LEARNFROM

TheWeekndisno

longeranenigma,buthe stillcarefullymanages hisimage.ThatÕshow youbecomeamegastar

18DECODER

COVID-19wasa

cataclysm,sowhydid marketsreboundfaster thanafterjustaboutany otherdebacleinrecent decades?

20FORYOUR

CONSIDERATION

CanadaÕslargestcoal

exportterminalstill generatesbigproÞts.

Plus,cryptoishereto

stay,andtheindustry wantsregulation

22SMARTMONEY

MackenzieÕsBenoit

GervaishasÞguredout

howtomakeresource fundsESG-friendlyand makemoney

80TURNINGPOINT

Racismisaveryreal

obstacleforBlack entrepreneurs.For

DonovanBailey,thebest

waytoovercomeitisto keeppursuingsuccess72

BLOOD,SWEATANDSHEERS

MontrealstartupSheertex

Holdingsisseekingaholygrail:

unbreakablesheerpantyhose.

AnditÕsalreadygotaproduct,

agameplanandfast-growing sales./BySeanSilcoff60

SPACE:THEFINALFRONTIER

Telesatisbettingbigonlow-

Earth-orbitsatellitestodeliver

high-speedinternet.Butsoare itsmostaggressiverivalsÑtwo ofwhichareledbytheworldÕs richestmen./ByJasonKirby28NERVESOFSTEEL

38MEETTHENEWSCHOOL

LessonsfromthelatestcropofBestManaged

Companiesandalookatthecoolstufftheymake.

50STILLTHEBEST

AnantennaatTelesat's

outpostinHanover,Ont., communicateswiththe company'sloneLEO demonstrationsatellite

PHOTOGRAPHSTEPHMARTYNIUK

Editor'sNoteJune2022,Volume38,No.7

Editorial

EditorDAWNCALLEJA

Se niorEditorJOHNDALY

Editors-at-LargeJOECASTALDO,

JASONKIRBY,TAMARSATOV

CopyEditorSUSANNERBERG

Re searchMARTHABEACH,MAHDIS

HABIBINIA,EMILYLATIMER,CAROLYN

PIORO,ALLANTONG,ADRIENNEWEISS

Art

ArtDirectorDOMENICMACRI

Associa

teArtDirector

BRENNANHIGGINBOTHAM

DirectorofPhotography

CLAREVANDERMEERSCH

Contributors

LIZA

AGRBA,TREVORCOLE,FIONA

COLLIE,ROSEMARYCOUNTER,RITA

TRICHUR,NICOLASVANPRAET,

KATIEUNDERWOOD

Advertising

Chief

RevenueOfÞcer

ANDREWSAUNDERS

ManagingDirector,CreativeStudios

andAdInnovation TR

ACYDAY

SeniorManager,SpecialProducts

ANDREAD'ANDRADE

ProductManager

RY

ANHYSTEAD

Pr oduction

VicePresident,PrintOperations

SALLYPIRRI

ProductionCo-ordinator

IS

ABELLECABRAL

Pu blisher

PHILLIPCRAWLEY

Editor-in-Chief,TheGlobeandMail

DAVIDWALMSLEY

Managing

Director,Business

andFinancialProducts

GARTHTHOMAS

Editor,ReportonBusiness

GAR

YSALEWICZ

ReportonBusinessmagazineis

published7timesayearbyTheGlobe andMailInc.,351KingStreetE.,Toronto

M5A0N1.Telephone416-585-5000.

LetterstotheEditor:

robmagletters@globeandmail.com.

Copyright2022,TheGlobeandMail.

IndexedintheCanadianPeriodicalIndex.

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PrintedinCanadabyTranscontinental

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ReportonBusinessmagazineiselectronically

fromFactiva,atfactiva.com/factiva or416-306-2003.tgam.ca/r questionalwayslingers:Whatif?

Thosetwowordsareabitofaglobalthemeright

ThewarinUkraineaccountsfor40%ofthecur-

healthoftheworldÕscitizens?

Allthiswhat-ifÞngisenough

tomakemanyofusmeremortals freezeupandlosefocus.Which iswhyitÕssoencouragingtoread aboutleaderswhoarenÕtletting thehazypictureholdthemback.

AsJasonKirbywritesinhisfea-

tureonOttawa-basedsatellite operatorTelesat,itsfutureis fairlydrippingwithuncertainty asitstrugglestolaunchacon- stellationoflow-Earth-orbitsat- ellites.Yet,CEODanGoldberg isforgingaheadontheassump- tionthathisteamwillovercome whateverbarriersthepandemic, thedangersofspaceandthe vagariesofElonMuskputinits path(ÒSpace:theÞnallogistics- addled,billionaire-crowded, costs-skyrocketingfrontier,Ó page60).

Thesamekindofdetermina-

tioncarriesSheertexfounder

KatherineHomuthÕsstory

(ÒBlood,sweatandsheersÓby

SeanSilcoff,page72).Thoughin

hercase,itÕsherself-professed ignoranceofuncertaintythathas helpedherstaythecourse.Set- tingouttomakeunrippabletights whilehavingzeromanufactur- ingortextilesexperienceshould havebeenimpossible.Evenher investorsÑheck,evenherown husbandÑwereskeptical.But

Homuthplungedahead,andloyal

customersloveherforit.

OnethingÕsforcertain:We

shouldallheedtheadvice offeredupinÒGivemevaca- tionorgivemedeathÓ(page7) andtakesometimeoffoverthe nextfewmonthsÑnotjustfrom working,butfromwhat-iffing, too.WeÕllseeyoubackherein

October./DawnCalleja

Sendfeedbackto

robmagletters@globeandmail.comToboldlygo ambitionsanddiscovernewones.

Kyndryl.TheHeartofProgress.™

TheHeartofProgressTM

Flighttosafety

robmagletters@globeandmail.com ortweetus@robmagca

ThetrickforTransatwillbe

toidentifyroutesthatare profitablebutthatAirCanada andWestJetcarelessabout,so theydon'tdefendthemwiththe usualÒsearchanddestroyÓprice cutsmeanttocrushcompetitors.

—app_67669782

Wouldhavebeeninterestedin

knowinghowAirTransatplans tocontributetothenecessary emissionreductions - 50%by

2030 - topreventcatastrophic

planetaryheating.—polyanimic

Theairlineindustryistoughat

thebestoftimes.Allthebestin reshapingTransatinthepost-

COVIDworld.—GeneLawrence

Iwishheralltheluckinthe

worldkeepingTransatinthe air.It'smygo-toairline.Iwas verysadwhenAirCanadawas negotiatingtobuyit.Needless tosay,Iamverypleasedtoknow thedealfellthrough.—ShirleyV6

Averyimpressiveleader,with

acontemporary,feminine approachthatjustmaybring results.—JJB1949

Clearandpresentdanger

InÒThereturntoabnormal,ÓJohn

Lorincwonderedwhetherpost-

COVIDofÞceswillstillbetoxic.

Thisremote-workconcepthas

somanypotentialapplications, we'dbeinsanetoignoreit.

Reducedoverhead.Widerreach

forfindingnewtalent.The reducedneedtostuffeveryone intoacitycore.Theelimination ofcommutesthatnotonlysave hoursofwastedtime,butalso savetheenvironmentandreduce publiccosts.Honestly,youhave towonderwhotheidiotsare theirUberdriver,barista,doctor, dentistandservertobeattheir beckandcallwon'tgotowork themselves.Letcompanies decidewhatisbestforthem.The fewwhoquitwillcompetefora shrinkingnumberofjobsfrom theirdockonwhateverlakethey moveto.—Takcom1

Asaretireetryingtofinda

teetimeatafullybookedgolf course,Iwishsomeofthese youngergolferswouldreturnto theiroffices.—StanDuptall

Hotair?

JeffreyJoneswroteabout

HydrostorÕssimplestorage

solutionforrenewablepower.

Storagehasalwaysbeenthe

Achillesheelofrenewables.No

storagesystemwillevergive backalltheenergyyouputinto it.Thewinnerswillbethosethat deliverbackthehighestratioat thelowestcostand(perhaps) thelowestenvironmental impact.Hydrostorsoundslikea strongpotentialcompetitor.

—michaelmoore

ADVISORYBOARD

Whatimpactishighinßation

havingonyourbusiness?

ShelbyTaylor,Chickapea

It'sparticularlychallenging

forbrandsthatareconsidered premium.Becauseconsumer costshavegoneupinevery way,theyfeelpressuretomake budgetcutsand,sadly,healthy choicestendtobeoneofthe firstcuts.Duringtimesofhigh inßation,weseepeopleturn backtobasicsandlower-quality foodchoices.Atthesametime, inßationhascausedourcosts torisedramatically - morethan we'recomfortablepassingon toourcustomers,whichhas resultedinlowermarginsand lesscashtooperatethebusiness with.Ourhopeisthatpeople willseeourpastaforwhatitis:a high-proteinmealoptionthat's moreaffordablethanmeat.

ToddKelly,LoveGoodFats

Ithindersourabilityto

aggressivelyinvestinthefuture.

Costshaveincreasedacrossthe

board,andbecauseofCanada's consolidatedgroceryindustry, whereretailerscanrestrict ourabilitytoincreaseprices, marginshavebeensqueezed.

Wewon'tsacrificeonquality,

sowe'reforcedtodomorewithquotesdbs_dbs27.pdfusesText_33

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