[PDF] Sesión de acogida intensive use of big data

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1© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Interestin positioningyour

companyin theeuropean and/orlatinoamerican market

Interest in launching your

business idea or boost your startup

Interestin investing in

innovative and booming technologies

2© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Where talent is cared for and empoweredWhere supply and demand converge Where investors try and repeatWhere the future is built

ƒThe Madrid Region Madrid ranks 6th

among the 78 most important tech hubs in

Europe.

ƒ3rd European Region by number of

multinationals.

ƒ33% of the tech companies with a

presence in Spain are in the Madrid

Region, where70% of the business volume

is concentrated.

ƒMore than 1,000 startups in Madrid in

2017 (40% more than in 2016). 31.5% of

the total of Spain.

ƒ191.8 million of investment in startups

located in Madrid in 2016. 47.6% of the investment in Spain.

ƒConsolidation of financing rounds of

more than 10 million and an increase in the number of Exits in recent years.

ƒ32% of the Spanish innovative ecosystem is

located in the Madrid region

ƒPioneers, together with France and the UK, in

the development of the 5G network and in the applicationof patent box.

ƒSpain is a strategic point for different

submarine communication nodes (Marea,

EllaLinkand Orval).

ƒ3 of the 20 best business schools in

Europe are in Madrid. Between 20 and

25% of its graduates choose the

technology sector to work.

ƒ4th Region of Europe by number of

developers and 1st of Spain, with 50% of the total.

ƒAmazon, with its Tech Hub, and Google,

with its campus, have recently bet on the talent of Madrid.

Big Data / Data Analytics

4© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Where talent is cared for and empoweredWhere supply and demand converge Where investors try and repeatWhere the future is built

1.Main magnitudes of the ICT sector.

2.Business agents of reference.

3.Thoughtful local demand.

4.Last investments received.

1.A source of financing for every need.

2.Talent financing.

3.Success stories.

4.Tax system.

5.Tax support for innovation.

6.Key contacts

1.Knowledge ecosystem

2.Infrastructures at the forefront of the world.

3.Enabling environment for new technologies.

4.Global networking center.

1.Tailor-made teaching and research

infrastructures.

2.Quarry of talent that bets on the sector.

3.Mature labor market with available

resources.

4.Most competitive labor cost in the

European advanced regions

5© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

1.Main magnitudes of the ICT sector.

2.Business agents of reference.

3.Thoughtful local demand.

4.Last investments received.

6© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Business network: Main magnitudes of the ICT sectorThe Madrid Region is one of the main Tech Hubs in Europe

Source: 1. Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (ONTSI). 2. Digital Startup Ecosystem Overview Mobile World Capital Barcelona.3. The State of

European Tech. Atomicoand Slush. ASCRI

ICT companiesStartupsTechnological ecosystem

33% of ICT companies

located in Spain (44% of large companies and 34% of medium companies)

69.3% of the ICT

business volume in Spain

3rd region of Europe, after

London and Moscow and 1st of

Spain by number of

multinationals(Recently:

Amazon and Ryanair)

More than 1,000

startups in Madrid in

2017 (40% more than in

2016). 31.5% of the total

of Spain b191.8 million of investment in startups located in Madrid in 2016.

47.6% of the investment

in Spain

The average value of

financing rounds in Spain (b3.64 million) has doubled between 2016 and 2017

In the Madrid Region, 450

new technology companies are created every year

6th place amongthe 78

most important tech hubs in Europe

4th Region of Europe

by number of developers and 1st of

Spain (50% of Spain)

7© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

MAIN COMPANIES BY BILLING VOLUMEMAIN MULTINATIONALS IMPLANTED

MAIN SPANISH STARTUPS

Business network: Business agents of referenceThe Region of Madrid forms a highly internationalized ecosystem, in which startups find a highly collaborative environment

Source: 1. Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (ONTSI). 2.Informe de Actividad de Venture Capital y PrivateEquity(ASCRI).

1st by number of multinationals

in Spain b68,428M of turnover in 2015

23 operational data centers

in 405.600 square feet

8© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Business network: Business agents of referenceIn the Madrid Region, the largest offer of data centers in Spain is concentrated

Source: EurocloudSpain

pThedatacenteris,nowadays,thefundamental pieceofthedigitaltransformationinSpain. whichhybridization,openinnovationandthe developmentofnewbusinessmodelsmustbecome hugetransformationinthecomingyearsq.

José Luis Friebel

DatacenterDynamicsManagingDirector

23

Operationaldata centers in Madrid

441M

Big Data turnoverin 2014+10.000

People in the Big Data industry in

Spain +30%

Big Data marketgrowsYtY. Seven

times more thanthetraditional technologicalinvestement.

9© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Business network: Thoughtfullocal demandSeven of the tractor sectors of the economy of the Region of Madrid make intensive use of big data and act as tractors of the sector

Madrid has a unique business and industrial networkfor the development and commercialization of services and solutions

National and

multinational companies of reference % s / GDP of Madrid16,04%14,40%13,29%12;83%11,09%6,51%6,07%5,69%2,99%2,39% % s / Employmentof

The main ICT subsectors and the business and industrial tissueof Madrid make up a collaborative ecosystem

Big Data/ Data Analytics

Source: 1.Elaboración propia con datos del Instituto Nacional de Estadística (INE)

GOVERNMENT

, HEALTH and

EDUCATION

CONSTRUCTION

AND REAL

ESTATE

COMMERCEPROFESSION

SERVICES

TELECOBANKING AND

FINANCES

TOURISMLOGISTICSMEDIAENERGETIC

HighMediumLow

Caption: Hybridizationlevel

10© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Fuente: 1. Elaboración KPMG a partir de webs corporativas y notas de prensa. 01 02 03 04 05 06 0809
11 10

Huawei

En2004 abresusedeenMadrid para

desarrollarsunegocio

Nokia Siemens y Vodafone

En2009 abrencentromundialde

InvestigaciónenMadrid

Facebook

En2010 Facebook inaugural sus oficinasen

Madrid

Alibaba

En2018 Alibaba ubicaen

Madrid sus oficinas

centrales

The Cube

En2017, se inaugural el

1º centrode innovación

centradoenIoT UBER

En2017 Uber ubicaenMadrid

sus oficinascentralespara el

Sur de Europa

Google

En2015 Google creaenMadrid unode sus

seiscampus para emprendedores

Amazon

En2012, inaugural su1º centrologisticoen

españolenMadrid

Acciona

En2016, se imprimióel 1º Puente

3D del mundo

Synergic Partners (TEF)

En2014, Synergic Partners entre las 20

mejoresempresasde Big Data a nivel internacional 07 HPE

En2017 Hewlett Packard Enterprise inaugural

un centrodedicadoal desarrollode soluciones tecnológicase innovadoras(CTC)

In 2004 opens itsHQ in Madrid to

developitsbusiness

In 2009 openingof itsworldwide

investigationcenter in MadridIn 2012 openingof the1st spanish logisticcenter in Madrid

In 2017 Uberlocatesin Madrid its

mainofficesforSouthernEurope

In 2014 SynergicPartnersamongthe

top 20 Big Data worldwide companies

In 2018 Alibabalocatesin Madrid

itsmainoffices

In 2017, openingof the

1st IoTinnovationcenter

in Madrid

In 2017 Hewlett Packard Enterprise

openeda center focusedin technologicaland innovativesolutions (CTC)

In 2016, the1st 3D bridge was

printedin Madrid

In 2015 Google createdin Madrid

oneof itssixcampusesfor innovation

In 2010 Facebook openedits

officesin Madrid

Source

Business network: Last investments receivedEach year new technology companies rely on the Region of Madrid and those that already have a presence increase their investment

11© 2018 KPMG, S.A., sociedad anónima española y miembro de la red KPMG de firmas independientes, miembros de la red KPMG, afiliadas a KPMG International Cooperative

Developnew

functionalitiesfor

Amazon webs and

mobileApps in Europe

Amazon'sTechHub

Marketplace support

to companies registeredin

Amazon.com

Uniquecenter outof

theUSA

Business network: Amazon already relies on the Madrid RegionIn July 2016, Amazon opens its software development center in the Region of Madrid for the design of new services and tools

"Overthelastfewyearswehaveproventhat

Spainisanidealplacetoinnovate.Herewe

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