[PDF] 7 eleven japan business strategy

SEJ's strategy was to provide micro-match supply and demand in terms of product and location. It did so by building responsiveness through rapid replenishment. This strategy helped it become the most successful convenience store chain in Japan.
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  • Why is 7 11 so successful in Japan?

    Two major reasons that their position in Japan's retail market is so strong today are their innovative products and unique distribution system. For example, the stores developed their own recipes for two traditional foods, o-nigiri (rice balls) and o-den (simmered foods).

  • What is the business level strategy of 7-Eleven?

    The Seven & i Group is aiming to further increase both sales and income. One strategy is to pursue benefits of scale, such as private-brand product development and consolidated Group purchasing of merchandise and raw materials. Another focus is on building a distribution system that is totally optimized.

  • What factors accounted for 7-Eleven's continuing success in Japan?

    Simple elements included a centralized distribution system. Seven-Eleven Japan had discovered that a centrally located commissary business linked to stores via a daily delivery system allowed them a cost-effective way to distribute high-quality rice balls and bento lunchboxes to their stores.
  • Store Expansion: 7-Eleven aims to increase its store count by opening new locations and acquiring existing stores. The company identifies high-traffic areas and strategic locations, such as urban centers, transportation hubs, and residential neighborhoods, to establish new stores.
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